Creative Lead

Description

QStaffers is currently looking for a Creative Lead for one of our partners, a pioneer in the Media Production field!

About

The Creative Lead is the taste-maker: they ensure every piece of content that leaves is on-brand, on-brief, and on-quality.

Responsibilities

Creative Strategy & Direction

Define the creative strategy for each retainer client: visual identity, tone of voice, content pillars, and aesthetic direction.

Lead creative kickoffs for new clients and campaigns.

Create or approve treatments, moodboards, and concept decks for pitches.

Ensure brand consistency across all deliverables for each client.

Stay ahead of visual trends in social media, short-form video, and branded content in the MENA region.

Quality Control & Creative Review

Conduct creative reviews at two stages: concept/pre-production and final/pre-delivery.

Provide clear, actionable feedback to editors, designers, and motion artists not vague opinions.

Establish and maintain a creative quality checklist (color grading standards, pacing guidelines, text/typography rules, audio standards).

Review and approve all client-facing content before delivery.

Build a style guide that freelancers can reference independently.

AI-Augmented Creative Production

Use AI tools actively in the creative process: Midjourney/DALL-E for concept moodboards, Runway/Kling for motion concepts, Sora for video ideation, ChatGPT for copywriting drafts.

Define which parts of the creative process can be AI-assisted vs. which require human craft.

Create AI-assisted content templates that scale production without sacrificing quality.

Train and mentor freelance creatives on AI-augmented workflows.

Develop case studies showing AI-enhanced output to use in client pitches.

Pitch & New Business Support

Create pitch decks and creative treatments for new business proposals.

Participate in key pitch meetings to present creative vision.

Build a portfolio/showreel that demonstrates the company's creative range.

Requirements

510 years of experience in creative direction, art direction, or senior creative roles in agencies, production houses, or brand studios.

Strong portfolio demonstrating work across video content, social media, and brand campaigns.

Proven ability to direct video shoots: framing, lighting, pacing, storytelling.

Expert-level understanding of post-production: editing pacing, color grading, motion graphics, sound design.

Active user of at least 3 AI creative tools (Midjourney, Runway, Kling, Sora, CapCut AI, ElevenLabs, or similar).

Ability to give clear, structured creative feedback that improves work rather than confusing the team.

Fluent in Arabic; professional English.

Experience with Egyptian and MENA brand markets (understands local aesthetics, cultural nuances, client expectations).

Has built or contributed to brand style guides.

Experience leading a small creative team (even freelancers).

Has pitched and won creative work in competitive agency pitches.

Personal creative brand: active on social media, produces their own content, or has a recognized creative voice.

Has a strong point of view but is not a dictator collaborates, doesn't just impose.

Obsessed with quality: notices the small details that separate good from great (the 2-frame timing issue, the slightly wrong color temperature, the awkward text placement).

AI-curious to AI-enthusiastic: sees AI as a creative tool, not a threat; actively experiments.

Can operate in a fractional model: self-directed, doesn't need hand-holding, delivers on review days without being managed.

Inspires the team: freelancers and junior creatives want to work with this person because they learn something every time.