Role Overview
We are a fast-growing online forex broker seeking a CRM / Email Marketing Specialist who will own our email marketing channel: strategy, setup, execution and analytics You will build and develop lifecycle communication that turns leads into active, depositing traders and improves activation, retention, and reactivation metrics across key markets.
Key Responsibilities
- Develop and execute email marketing campaigns (newsletters, promos, educational sequences, reactivation) aligned with business and trading calendars.
- Plan and launch automated lifecycle flows (trigger emails) (welcome, KYC completion, first deposit, reactivation, winback, crosssell) and continuously improve them.
- Segment audiences by behavior and attributes (lead status, KYC, FTD, trading activity, region, language) to increase relevance and conversion rates.
- Create or coordinate email copy and briefs for designers, ensuring consistent tone of voice, mobilefriendly layouts, and proper risk/compliance wording for forex.
- Set up, test, and send campaigns in the ESP/CRM (templates, personalization, dynamic content, sendtime optimization).
- Design and run A/B tests (subject lines, content, CTAs, send times, flows) and manage a testing roadmap focused on improving OR, CTR, CR, and revenue/FTD.
- Own analytics for email: monitor deliverability, opens, clicks, conversions, unsubscribes, spam complaints, and list health; report on performance and trends.
- Work with data/analytics to ensure accurate tracking across ESP, CRM, web analytics (e.g., GA4, UTM structure, events) and BI.
- Maintain clean, compliant databases (consent, GDPR, unsubscribes) and grow the list via forms, funnels, and inproduct touchpoints.
- Collaborate with marketing, product, and brand teams to align messaging across channels and support key campaigns and launches.
- Stay up to date on email and CRM best practices (automation, personalization, deliverability, regulations) and introduce new tactics/tools.
Requirements
- 24+ years of handson experience in email marketing / CRM, in fintech/forex/crypto environments.
- Strong experience with at least one email/marketing automation platform (e.g., HubSpot, Braze, Klaviyo, SendGrid, Mailchimp, or similar).
- Proven track record of improving key email KPIs (open rate, CTR, conversion rate, revenue per send, churn/retention metrics).
- Confident in audience segmentation, list management, and building automated workflows.
- Solid analytical skills, ability to interpret data and translate insights into concrete tests and optimizations.
- Good written English and strong attention to detail in copy, links, and QA.
- Understanding of email deliverability, consent management, GDPR, and best practices for sender reputation.
- Experience working closely with designers and product/marketing teams to ship campaigns on time.
- Ability to work at our Dubai office (onsite)
What success looks like
- Higher activation and FTD rates from leads driven by PPC, SEO, affiliates, and organic channels.
- Increasing engagement and revenue from email, with a clear testing culture and documented learnings.
- Clean, growing email list with strong deliverability and compliant data handling.
