CRM Strategy & Insight Manager

About Edenred

Edenred is the leading digital platform for corporate services in the areas of benefits, professional mobility, and B2B payments.

Operating in 44 countries, it connects more than 60 million users to over 2 million partner merchants through more than 1 million client companies.

Edenred offers solutions dedicated to employee engagement (meal vouchers, commuting, gift vouchers, wellness, rewards, and preferential offers to boost purchasing power), mobility (multi-energy solutions, including EV charging, fleet management services, maintenance, toll, and parking), and corporate payments (virtual cards). In addition to its own solutions, Edenred also distributes offers from more than 120 partners on its platform.

True to the Group's purpose, Enrich connections. For good., these solutions enhance users well-being and purchasing power and simplify the lives of professional drivers while promoting access to healthier food, more environmentally friendly products, and more sustainable mobility. They improve the attractiveness and efficiency of businesses and vitalize the employment market and the local economy.

Edenred's 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2024, thanks to its global technology assets, the Group generated a business volume of nearly €45 billion, mainly through mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.

The UAE Context

Edenred UAE is a fast growing payroll service provider serving more than 15,000 business and more than 2.2 million unbanked employees. We service over 10 banks and 35 financial institutions. We offer a unique value proposition for companies to manage their payroll and for employees to receive their salaries and use it in the simplest way offering multiple value added services via our mobile app (money transfer, mobile recharge and card services)

About the Role

The CRM Strategy & Insights Manager ensures every campaign and journey delivers measurable business impact.

You will translate data into actionable insights, guide campaign optimization, and strengthen the connection between marketing activity, customer behavior, and revenue outcomes.

This role manages the CRM Manager and sits within the Marketing team, working closely with Product Marketing Managers and the Brand Manager.

Position Scope

Here are just a few of the ways you'll make an impact:

• Lead performance analytics — track, interpret, and improve campaign and journey KPIs to ensure marketing investment translates into measurable engagement, retention, and revenue growth.
• Build insight frameworks — develop clear reporting dashboards on databricks and powerBI that make performance trends visible and actionable and show impact real time.
• Lead testing and optimization strategy — define testing logic (A/B, timing, channel mix), monitor journey health, and guide personalization strategies.
• Turn data into decisions — Present data-driven recommendations to PMMs and Brand to improve engagement, retention, and ARPU.
• Ensure data integrity: Partner with the Data team to validate datasets, maintain consistent KPI definitions, and application of the experimentation framework.
• Mentor and guide the CRM Manager: Provide direction on strategy, targeting logic, and performance priorities to ensure flawless operational delivery.
• Partner with Product Marketing & Brand — evaluate campaign impact, test new approaches, and ensure every initiative is backed by insight rather than intuition.
• Champion data-driven marketing culture — coach marketers on reading dashboards, interpreting results, and using insights to refine messaging and targeting.
• Report to leadership — deliver monthly campaign impact reports and strategic recommendations highlighting opportunities for growth and efficiency.

How your Success will be Measured

• Campaign ROI uplift: +12-15 % through data-driven optimization
• Journey conversion improvement: +8-12 % via continuous testing
• Monthly campaign dashboard and insight reviews
• Adoption of data-driven optimization recommendations by PMMs and Brand team

Required Skills & Profile

Here are the qualities that will make you a perfect fit:

• Bachelor's degree in Business Analytics, Data Science, Statistics, or a related quantitative field.
• 5+ years of CRM, marketing intelligence, or growth analytics experience in digital or fintech environments.
• Advanced ability to build, interpret and visualize data from Databricks, Power BI, or equivalent BI tools.
• Strong understanding of lifecycle marketing, segmentation, and personalization strategies.
• Proven experience managing CRM platforms (Clevertap, Braze, or similar) at a strategic level.
• Excellent communication skills; able to present data narratives to senior leadership.
• Collaborative mindset; capable of guiding and upskilling execution-focused CRM team members.
• SQL experience

Nice-to-have

• Experience in B2C mobile apps, e-commerce, or subscription-based business models.
• Familiarity with experimentation frameworks and marketing attribution modeling.

This is your chance to join a company that's on a mission to change the world and make a real impact on our growth story. Are you ready to step up to the challenge

We offer a work environment that's as fun as it is challenging, recognized three times as Best Place to Work.