Job Title: Digital Content Creator
Job Summary
The Digital Content Creator is responsible for conceptualizing, producing, and presenting engaging digital content across multiple platforms. This role requires a strong on-camera presence, a high level of personal presentation, and working knowledge of the Dubai real estate market to create informative, engaging, and brand-aligned digital content.
Key Responsibilities
- Create high-quality video and visual content for social media, websites, and digital campaigns
- Perform confidently on-camera for reels, short-form videos, interviews, property showcases, and promotional content
- Present content in a professional, well-groomed, and presentable manner aligned with brand image
- Develop creative concepts, scripts, and storyboards tailored to digital audiences
- Demonstrate understanding of the Dubai real estate market, including locations, property types, trends, and buyer/investor interests
- Collaborate with videographers, editors, photographers, and creative teams
- Ensure all content follows brand guidelines, tone, and messaging
- Participate in property shoots, events, launches, and brand activations
- Stay updated with social media trends, content formats, and platform best practices
- Review edited content and provide creative input before publishing
- Track content performance and recommend improvements for reach and engagement
Required Skills & Qualifications
- Excellent on-camera communication and presentation skills
- Professional appearance and personal grooming suitable for camera and client-facing environments
- Knowledge of Dubai real estate market (communities, developers, trends, pricing, buyer personas)
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, LinkedIn)
- Creative mindset with attention to visual storytelling
- Ability to work independently and meet deadlines
Preferred Qualifications
- Experience in real estate content, luxury brands, lifestyle, or corporate media
- Previous work with real estate agencies, developers, or property platforms
- Familiarity with property walkthroughs, listings, and market update content
- Multilingual communication skills (English mandatory; Arabic and Russian a plus)
Key Deliverables
- On-camera property videos and walkthroughs
- Market update and educational real estate content
- Short-form videos (Reels, Shorts, TikTok)
- Podcast interviews for You tube
- Brand campaigns and promotional content
- Event and launch coverage
Reporting To
Media Director / Real Estate Marketing Head
