Role Overview:
This is a hands-on, execution-led role responsible for delivering Devmark's digital content across all platforms. The position requires someone who can plan, shoot, edit, publish, and report independently, while maintaining premium brand standards in a fast-moving, commercial environment.
The role works closely with the Marketing Manager and leadership team to translate brand direction and business priorities into consistent, high-quality content output that supports project visibility, employer branding, and overall market presence.
Key Responsibilities:
Content Planning & Execution:
- Own and maintain the monthly content calendar across all platforms
- Translate campaign and leadership priorities into practical, executable content plans
- Ensure brand tone, quality, and positioning are consistently maintained
- Edit short-form video, reels, and stories with fast turnaround times
- Deliver polished, platform-ready content using: CapCut, Canva, Adobe Premiere Pro
Brand Voice:
- Serve as the brand voice across all digital platforms, stay consistent within brand guidelines
- Manage and create content ensuring alignment with brand messaging and audience engagement goals
On-the-Ground Content Capture:
- Capture high-quality photos and video for: office culture and internal activations, events and launches, brand and project-led content, maintain strong standards for composition, lighting, framing, and visual detail
Social Media Execution:
- Publish and manage- reels, stories, static posts, carousels. Must be able to maintain a consistent posting cadence and visual identity
Platform & Tool Management:
- Schedule and manage content using Hootsuite or equivalent tools
- Maintain an organized and reliable content pipeline aligned to the calendar
Paid Media Support:
- Support and execute paid social campaigns across Meta (Instagram, Facebook) and LinkedIn
- Assist with boosting, targeting, budget allocation, and optimization in coordination with the Marketing Manager
Research & Market Awareness:
- Monitor Platform and content trends, competitor activity, short-form and reel formats, translate insights into practical, brand-aligned content ideas
Performance Reporting:
- Prepare and present monthly social media performance reports
- Track follower growth, reach and impressions, engagement rates, reel and story performance, best-performing content formats
- Provide clear, actionable insights to inform future content direction
Required Skills & Expertise:
- Bachelor's degree in Marketing, Communications, Media, Digital Marketing, Journalism, or a related field
- 35 years proven, hands-on experience in a digital content, social media, or content execution role
- Demonstrated experience owning content end-to-end from planning and on-the-ground shooting through to editing, publishing, and performance reporting
- Track record of producing high-quality short-form video and mobile-first content for Instagram
- Practical experience managing Meta ad / Instagram campaigns (boosting, targeting, budgets, and basic optimization)
- Experience working in a fast-paced, deadline-driven environment with multiple stakeholders and rapid turnaround expectations
- Strong portfolio showcasing reels, stories, and campaign-led content with measurable performance outcomes (engagement, reach, growth)
