We are seeking a results-driven Digital Marketing & Brand Strategist with strong creative and strategic skills to manage and grow our brand presence across all digital platforms.
The ideal candidate will:
- Develop and execute end-to-end digital marketing strategies.
- Manage social media platforms and paid advertising campaigns.
- Plan and coordinate on-site photoshoots, videography, and content editing for ongoing and completed projects.
- Convert project designs, execution quality, and site progress into high-impact digital content that drives leads and brand engagement.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with company goals (lead generation, brand awareness, positioning).
- Identify target audiences such as residential clients, villa owners, developers, and consultants.
- Plan monthly and quarterly marketing calendars and campaign roadmaps.
- Track ROI, cost per lead (CPL), and campaign conversion performance.
Social Media Management
- Manage Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile.
- Create engaging content for:
- Completed projects
- Before-and-after transformations
- Site progress and execution quality
- Design concepts and 3D visuals
- Client testimonials
- Write captions, hashtags, reels scripts, and call-to-actions.
- Maintain consistent brand tone and visual identity.
Paid Advertising & Lead Generation
- Plan, execute, and optimize paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Local)
- Generate qualified leads for landscape, pool construction, and interior fit-out projects.
- Monitor ad performance, budgets, targeting, and creative assets.
- Conduct A/B testing of creatives and ad copy.
Photoshoot, Video & Editing
- Plan and execute on-site photoshoots and videos, or coordinate with photographers.
- Capture:
- Finished projects
- Detail shots (materials, finishes, lighting)
- Walkthrough videos and social media reels
- Edit photos and videos for social media and paid campaigns.
- Maintain an organized media library of all projects.
Website & SEO
- Manage and update website content (projects, services, blogs).
- Ensure SEO best practices for local and service-based searches.
- Optimize landing pages to increase lead conversions.
- Coordinate with web developers when needed.
Branding & Creative Direction
- Ensure all digital assets align with company branding guidelines.
- Collaborate with design and execution teams to highlight unique selling points.
- Create brochures, presentations, and marketing creatives as required.
Reporting & Analytics
- Prepare weekly and monthly marketing performance reports.
- Analyze traffic, engagement, leads, and conversion metrics.
- Recommend improvements based on insights and data analysis.
Required Skills & Qualifications
Must-Have
- Proven experience (510 years) in digital marketing, preferably in:
- Construction
- Interior design
- Architecture
- Real estate
- Strong knowledge of social media marketing, Meta Ads, Google Ads, content planning, and branding.
- Hands-on experience in photo and video editing.
- Ability to visit project sites for content creation.
Technical Skills
- Adobe Photoshop, Lightroom, Premiere Pro / Final Cut Pro
- Advanced Canva skills
- Meta Business Suite
- Google Ads & Google Analytics
- Basic SEO and WordPress CMS
Soft Skills
- Strong creative and visual sense
- Excellent communication and storytelling skills
- Proactive, self-managed, and organized
- Ability to work with designers, architects, and site teams
- Time management for multi-project environments
Preferred (Added Advantage)
- Drone videography experience
- Architectural photography knowledge
- Understanding of BOQs, design stages, and execution workflows
- UAE market experience
KPIs / Success Metrics
- Lead quality and volume
- Cost per lead (CPL)
- Social media engagement and growth
- Brand visibility and project inquiries
- Campaign conversion rate
