Role Overview
We are looking for a Senior Digital Marketing Executive to support the planning, execution, and optimization of digital marketing initiatives aligned with our brand and business objectives. This role requires a strong balance of strategic thinking, hands-on execution, and performance analysis across multiple digital channels.
You will collaborate closely with internal stakeholders and external partners to deliver high-quality, compliant, and results-driven campaigns in a fast-paced, regulated environment.
Key Responsibilities
- Support the development and execution of digital marketing strategies aligned with corporate objectives
- Plan and deliver integrated digital campaigns across paid, owned, and earned channels
- Manage and optimize campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms
- Track and analyze performance metrics including traffic, engagement, leads, and conversions
- Prepare regular performance reports and dashboards for internal and management review
- Ensure campaigns are delivered on time, within budget, and in compliance with internal governance and brand standards
- Coordinate with creative, content, communications, and design teams to develop campaign assets
- Manage social media execution, publishing schedules, and engagement monitoring
- Support website initiatives including landing pages, content updates, and UX improvements
- Coordinate SEO, ASO, and digital optimization activities with internal and external partners
- Ensure accuracy, quality control, and compliance of all digital content
- Liaise with internal teams including product, technology, compliance, and communications
- Manage relationships with external agencies, media partners, and vendors
- Maintain proper documentation, approvals, and records for all digital initiatives
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 47 years of experience in digital or performance marketing roles
- Experience in regulated, corporate, fintech, financial services, or technology-driven environments is preferred
- Strong knowledge of digital advertising platforms and analytics tools
- Solid understanding of digital funnels, attribution models, and performance measurement
- Excellent organizational, project management, and stakeholder management skills
- High attention to detail with a strong focus on governance, compliance, and brand consistency
Why Join Us
- Opportunity to work on high-impact digital initiatives
- Exposure to cross-functional collaboration in a structured, corporate environment
- Strong focus on data-driven marketing and measurable outcomes
