Ellevate Football Academy is looking for a dynamic and creative
Digital Marketing Head to lead and execute our digital marketing strategy across all major platforms. This role supports the growth of both our football academy and digital app through strategic campaign planning, performance optimisation, and hands-on content creation.
You will be responsible for developing full-funnel digital campaigns, producing engaging football-focused content, and ensuring alignment between digital engagement initiatives and overall business objectives. The ideal candidate is data-driven, innovative, and passionate about football, youth development, and digital growth.
Key Objectives
- Develop and execute full-funnel digital campaigns to drive academy sign-ups, app downloads, and engagement, focusing on parent decision-making and player progression.
- Produce and edit high-quality football-focused content (reels, ads, stories, videos) showcasing coaching sessions, app features, and player success stories across major platforms.
- Manage all digital channels (Meta, TikTok, YouTube, Google, LinkedIn) and build integrated content calendars for academy and app initiatives.
- Boost app usage and retention by integrating digital training into academy programmes and planning acquisition/retention campaigns.
- Track campaign performance, conversions, app engagement, and retention; provide actionable insights to optimize product experience and communication.
- Work closely with coaching, product, and design teams to craft compelling narratives around player journeys and digital learning.
Desired Qualifications
Set of Required Skills, Knowledge and Behaviours
- Bachelors degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field
Desired Experience
- 5+ years experience in digital marketing for brands
- Proven experience running paid ads across Meta, TikTok, YouTube & Google
- Video/Photo editing and content creation skills (Premiere Pro, CapCut, Photoshop, Canva, etc.)
Job-Specific Knowledge & Skills
- Strong English communication & storytelling ability
- Passion for football & youth development
- Experience working with an app or tech product
- Knowledge of user retention, funnel optimisation & digital engagement
- CRM or performance data experience
What We Offer
- Annual flight allowance
- Private medical insurance
- End of service benefit
- Access to lifestyle discounts
