Key Responsibilities
- Execute digital marketing campaigns across multiple platforms.
- Manage and optimise Google Ads, Google Analytics, and SEO/SEM activities.
- Conduct keyword research and utilise SEO tools (e.g. Ahrefs, SEMrush, or equivalent) to improve search visibility.
- Write compelling, high-converting English copy for ads, landing pages, website content, and blog posts, leveraging tools such as ChatGPT to support content creation.
- Ensure all website and blog content aligns with SEO best practices.
- Monitor campaign performance and prepare regular reports with actionable insights.
Required Skills & Experience
- Proven experience in digital marketing (preferably in the healthcare sector).
- Strong proficiency with Google products, including: (Google Ads, Google Analytics, Google Tag Manager, Google Search Console).
- Excellent English copywriting and communication skills essential to the role.
- Solid understanding of SEO, SEM, and paid advertising strategies.
- Proficiency in HTML and CSS for website and landing page updates.
- Strong analytical mindset with the ability to interpret data and optimise performance.
- Nice to have: Familiarity with email marketing platforms (e.g. Mailchimp), Basic graphic design skills using Adobe or Canva, Experience using AI content tools such as ChatGPT.
Professional Attributes
- Creative thinker with strong attention to detail.
- Highly organised, with excellent time management skills.
- Ability to work independently as well as collaboratively within a team.
- Passionate about digital trends and continuous learning.
- Willing to support wider teams and business priorities as needed.
Work Conditions
- Working hours: 11:00 AM 7:00 PM
- Working days: Monday to Friday (Saturday & Sunday off)
- Work location: Heliopolis, Cairo
