Job Summary
The Digital Marketing Executive is responsible for executing SEO and Email Marketing initiatives across ICE's digital ecosystem, including event websites, landing pages, content platforms, and the company's in-house CRM system. This is a hands-on, execution-led role, critical to improving organic visibility, qualified traffic, email engagement, lead nurturing, and search- and email-driven lead acquisition across all events.
Key Roles and Responsibilities
- Execute SEO initiatives across event websites and digital assets in line with approved strategies and plans.
- Conduct keyword research and search intent analysis to support event positioning and organic growth.
- Collaborate with content and digital teams to align SEO efforts with marketing objectives.
- Monitor and improve technical SEO performance, including site architecture, crawlability, indexation, page speed, and mobile optimization.
- Identify technical SEO issues using industry tools and best practices.
- Coordinate with IT and developers to ensure timely implementation of fixes and improvements.
- Manage SEO implementation within WordPress, including metadata, page optimization, and plugin configuration.
- Perform HTML/CSS and CMS-level edits to support SEO, page design, layout, and content formatting.
- Ensure all technical updates maintain site stability, performance, and SEO integrity.
- Optimize on-page elements such as headings, internal linking, URL structures, and content hierarchy.
- Support SEO-driven content by providing keyword inputs and optimization guidelines.
- Ensure content follows SEO best practices while maintaining readability and relevance.
- Plan, execute, and manage email marketing campaigns using the company's in-house CRM system.
- Build and edit email templates using HTML and CSS, ensuring responsive design and cross-device compatibility.
- Align email content with SEO, content, and broader digital marketing strategies.
- Track organic and campaign performance using GA4, Google Search Console, and SEO tools such as SEMrush and Ahrefs.
- Analyze data to identify trends, opportunities, and areas for improvement.
- Prepare performance reports with actionable insights aligned with marketing objectives.
Key Skills and Qualifications
- Bachelor's degree in Marketing or related field with a minimum of 23 years of hands-on SEO experience.
- Proven experience managing SEO and email marketing campaigns end-to-end.
- Strong experience working with WordPress-based websites.
- Practical experience using HTML and basic CSS for on-page optimization, content structuring, and email template development.
- Experience in the events, B2B, or multi-brand environment is a strong advantage but not necessary.
