Digital Marketing Executive

Location: Cairo - Egypt

General Responsibilities:

The Digital Marketing Executive supports Orascom Hotels online marketing efforts by managing SEO and SEM campaigns, monitoring website performance, and optimizing digital content across multiple platforms. The role is responsible for analyzing digital marketing data to enhance campaign effectiveness and maximize ROI, while coordinating with internal stakeholders to ensure consistent brand visibility and a strong online presence across Orascom Hotels portfolio of 25 self-managed hotels in El Gouna, Taba Heights, Oman, Montenegro, and Switzerland.

Duties:

• Optimize and maintain Google Ads campaigns to improve brand awareness, capture qualified conversions, and maximize ROI.

• Engages in SEO initiatives, including keyword research, on-page and off-page optimization, and link-building, collaborating with team members to improve search rankings.

• Measure the performance of digital marketing efforts using a variety of web analytics tools. This includes Google Analytics, Google Ads, Power Suite, SEMrush, or any other related tools. The goal is to identify which marketing channels are most effective and make adjustments as needed.

• Coordinate with the marketing department on social media activities and email communications handled by them.

• Have experience with various CMS systems (WordPress, etc.) for content optimization (text and images) and strong knowledge of search engine optimization (SEO). This includes the ability to create and manage content, optimize images, and implement SEO best practices.

• Prepare weekly and monthly reports on productivity and SEO/SEM performance. This includes summarizing the results of digital marketing efforts, identifying areas for improvement, and making recommendations for future campaigns.

• Provide additional support in other tasks, such as handling Google My Business, Oaky, and Booking Engine for content management (images and descriptions, policies, etc.), Invoices, and online chat. This could include responding to customer inquiries, and resolving issues.

Job Specifications

Education

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, E-Commerce, or a related field.

Experience

• Proven experience as a Digital Marketing Executive or in a similar digital marketing role.

• Experience within the hospitality, tourism, or travel industry is preferred, with a strong understanding of the market dynamics, customer behavior, and industry-specific terminology.

• Hands-on experience in managing SEO and SEM initiatives, digital advertising campaigns, website content optimization, and performance analysis.

Skills & Competencies

• Comprehensive understanding of digital marketing principles, best practices, and industry-standard methodologies, including SEO, SEM, PPC, and Conversion Rate Optimization (CRO).

• Proficiency in digital marketing and analytics tools, including Google Ads, Google Analytics, SEMrush, Power Suite, and other relevant platforms.

• Experience using Content Management Systems (CMS), such as WordPress, for content creation, management, and optimization.

• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable recommendations.

• Excellent problem-solving abilities and attention to detail.

• Strong verbal and written communication skills.

• Self-motivated, adaptable, and proactive with the ability to work independently and manage multiple priorities.

• Demonstrated interest in emerging digital technologies and the ability to quickly learn and adapt to new tools and systems.

• Strong collaboration and stakeholder management skills, with the ability to work effectively across cross-functional teams.

Deadline:20 August 2026