Digital Marketing Manager

We are looking for a Digital Marketing Manager to lead Cenomi Centers digital marketing efforts, strengthen brand awareness and customer engagement, and drive traffic and business growth through digital channels.

Key Responsibilities

1. Support the development of the annual digital marketing plan, KPIs, budget, policies, and procedures.
2. Lead the strategy, development, and optimization of Cenomi Centers digital touchpoints, including the website, social media, and other digital platforms, ensuring a seamless customer experience.
3. Develop and execute social media and digital marketing strategies to increase engagement, brand visibility, footfall, and customer acquisition across relevant channels.
4. Collaborate with mall management and cross-functional teams to identify events, promotions, and key activities, ensuring content is relevant, consistent, and aligned with the brand.
5. Develop and manage integrated digital campaigns across social media, email, SEO/SEM, content marketing, and paid advertising, while leveraging CRM and marketing automation to enhance customer segmentation, personalization, and retention.
6. Monitor and analyze digital performance, including traffic, conversion rates, customer acquisition costs, ROAS, and other KPIs, using insights to continuously optimize performance.
7. Manage agencies, vendors, and strategic partnerships while staying updated on digital trends, tools, and technologies to identify opportunities and enhance the customer journey.

Requirements

1. Bachelor's degree in marketing, Digital Marketing, Business Administration, or a related field.
2. 5+ years of experience, with 3 years in a digital marketing role, preferably within retail, consumer products, or e-commerce sectors.
3. Proven experience in developing and managing successful digital marketing campaigns.
4. Strong understanding of digital marketing tools and channels, including SEO, PPC, content marketing, social media, and analytics platforms.
5. Experience with web analytics and data-driven marketing strategies (e.g., Google Analytics, marketing automation platforms).
6. Excellent written and verbal communication skills, with the ability to build relationships and influence cross-functional teams.
7. Highly creative with experience in identifying target audiences and designing digital campaigns that engage and convert.
8. Tech-savvy and up to date with the latest trends in digital marketing and e-commerce.
9. Strong organizational skills and ability to manage multiple projects and deadlines.