Digital Marketing Manager

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to strengthen brand awareness, drive customer acquisition, and increase revenue across multiple restaurant brands.
• Own and optimize the company's digital presence, including website management, content updates, SEO, user experience, and performance optimization.
• Manage social media channels, overseeing content planning, publishing, community engagement, and platform growth across Instagram, TikTok, Snapchat, LinkedIn, Meta, and emerging platforms.
• Plan, execute, and optimize integrated digital campaigns, including new restaurant launches, seasonal promotions, events, partnerships, and brand activations.
• Lead paid media campaigns across Meta, Google, TikTok, Snapchat, LinkedIn, and other relevant platforms, managing audience targeting, budgets, optimization, and performance reporting.
• Develop and maintain digital marketing KPIs, tracking website traffic, engagement, conversions, return on ad spend (ROAS), customer acquisition, and campaign performance.
• Manage CRM initiatives, including email marketing, newsletters, and customer retention campaigns.
• Collaborate closely with creative, operations, and external agencies to deliver high-impact digital campaigns.
• Ensure brand consistency across all digital touchpoints while maintaining high-quality content aligned with each brand's positioning.
• Monitor digital trends, consumer behaviour, and competitor activities to identify new growth opportunities and recommend innovative marketing initiatives.
• Manage digital marketing budgets, agency relationships, and vendor partnerships to maximize campaign effectiveness and ROI.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, preferably within the F&B, hospitality, retail, or lifestyle sectors.
• Proven success in developing and executing multi-channel digital marketing campaigns that deliver measurable business results.
• Strong expertise in paid media, including Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager.
• Solid understanding of SEO, SEM, website management, CMS platforms, and user experience optimization.
• Experience managing digital marketing budgets, agency partnerships, and external vendors.
• Strong analytical mindset with the ability to translate performance data into actionable marketing strategies.
• Excellent understanding of social media trends, digital content, and consumer engagement strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Exceptional communication and stakeholder management skills.
• Fluency in English is required; Arabic proficiency is an advantage.