About the Role
We are seeking an experienced Digital Marketing Manager to lead and execute end-to-end digital marketing initiatives across performance, content, and lifecycle channels. This role will own digital strategy, campaign execution, and optimization, working closely with commercial and creative stakeholders to drive measurable growth.
This is a manager-level role with both hands-on execution and strategic ownership.
Key Responsibilities
- Own and execute the overall digital marketing strategy across paid, owned, and earned channels
- Manage and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, display)
- Lead SEO and content performance, including keyword strategy and conversion optimization
- Oversee CRM and lifecycle marketing (email, automation, lead nurturing)
- Analyze campaign performance and deliver actionable insights using analytics tools
- Manage external agencies and vendors where applicable
- Collaborate with product, sales, and brand teams to align digital efforts with business goals
- Own digital marketing budgets and ensure strong ROI and CAC efficiency
- Stay current on digital trends, tools, and platform updates
Required Qualifications
- 510 years of experience in digital marketing or performance marketing roles
- Proven experience managing paid media budgets and performance KPIs
- Strong hands-on knowledge of Google Ads, Meta Ads, and analytics platforms
- Experience with SEO, conversion rate optimization (CRO), and funnel optimization
- Familiarity with CRM, email marketing, or marketing automation tools
- Strong analytical mindset with the ability to translate data into decisions
- Excellent communication skills in English (Arabic proficiency is a strong advantage)
Preferred Experience
- Experience in B2C, eCommerce, or lead-generation environments
- Prior people management or agency management experience
- Exposure to regional or multi-market campaigns
- Experience scaling digital programs in fast-growth environments
