Digital Marketing Manager

Background

This role will involve working with and for three companies: Fineqia International, a Canadian Securities Exchange (CSE) listed company and pioneer in DeFi-enabled crypto Exchange Traded Products (ETPs) in Europe; Rangar Capital, a Dubai-based family office and venture company focused on digital assets and consumer fintech; and Club Coin, a consumer crypto sweepstakes platform combining Bitcoin savings with sweepstakes functionality.

Location: Candidates must currently be based in Dubai or be willing and able to relocate in the very near term

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Digital Marketing Manager Job Description

Responsibilities:

• Develop and manage digital marketing campaigns.
• Develop engaging digital content and customer engagement strategies on social media, email and paid media

Manage the usability, design, content, and conversion of the company website.

Track and analyse website traffic flow and drive traffic to company pages.

Provide accurate reports and analysis to company management on digital campaigns to demonstrate effective return on investment (ROI).

Communicate with affiliate networks and affiliate partners.

Conduct keyword research and web statistics reporting.

Implement SEO and PPC strategies.

Set up, manage and optimise analytics and performance marketing tools including Google Analytics 4, Meta Ads Manager, and relevant crypto/web3 platforms.

Own social media engagement and brand awareness campaigns.

Manage content across owned channels including blogs, email newsletters, and community platforms (Discord, Telegram, X/Twitter).

Manage paid media - including liaising with digital advertising agencies.

Manage the contact database and assist with lead generation activities.

Negotiate and manage relationships with media partners, influencers, KOLs, and affiliate networks relevant to crypto, fintech, and consumer audiences.

Research and test emerging marketing channels and AI-powered tools to build scalable, automated campaign infrastructure.

Keep ahead of trends in AI marketing, crypto, web3, consumer fintech, and iGaming/sweepstakes; proactively bring new ideas and test-and-learn approaches.

Essential Experience

3+ years experience in digital marketing, with a track record of owning and executing campaigns end-to-end.

Experience managing PPC, SEO and Affiliate programmes.

Strong understanding of current online marketing concepts, strategy and best practice.

Strong analytical and communication skills.

You are also likely to have:

B2C / DTC marketing experience in crypto, consumer fintech, gaming, sweepstakes, or iGaming with a demonstrable track record of growing a consumer user base

Familiarity with regulatory and compliance considerations in financial services, crypto, or publicly traded companies

Demonstrated proficiency with AI marketing tools ideally with hands-on experience using AI platforms (e.g. Claude, ChatGPT) to automate content creation, campaign management, and multi-channel distribution at scale

Experience in iGaming, online sweepstakes, or regulated gambling/gaming marketing is a strong plus

Based in Dubai or willing to relocate in the very near term

Apply at [Confidential Information] with the subject line DMM.