We are seeking an experienced and results-driven Digital Marketing Manager who is native in Arabic and fluent in English to lead our digital marketing activities targeting Arabic-speaking audiences in MENA and beyond. The ideal candidate will have a strong background in digital marketing strategy, performance marketing, google ads campaign management, and a deep understanding of the digital landscape and behavioral aspects of Arabic-speaking customers.
- Plan, implement, and optimize digital marketing campaigns in Arabic and English language across various channels, including social media ads, google ads, display advertising, direct marketing, SEO and others.
- Set up, manage and optimize performance for paid and Direct marketing campaigns to drive traffic and conversions.
- Conduct keyword research and analyze market behaviour and competitors to optimize Google ads campaign performance in Arabic.
- Review and implement required changes for landing pages, content, digital and print materials in Arabic language.
- Monitor key performance indicators (KPIs) for all digital marketing campaigns, organic and paid, and provide regular reports to the stakeholders.
- Utilize analytical tools and insights to assess the effectiveness of the digital marketing campaigns and efforts to make data-driven strategic recommendations.
- Manage budgets with the prime focus on budget spending optimization to achieve positive ROI in Arabic-speaking markets and beyond.
- Work closely with the marketing team to align efforts and provide transparency.
- Provide recommendations for content and SEO optimization with clear set deliverables to bring company's visibility in Arabic language to higher rankings across search engines.
- Work closely with sales directors to assess their requirements and generate sales pipeline from Arabic and English speaking demographics.
- Assess and plan lead generation per project / per developer / per campaign based on sales requirements.
Requirements and skills
- Native Arabic and fluent English language
- Minimum 3 years experience managing digital marketing in the UAE and/or GCC countries.
- Based in Abu Dhabi.
- Demonstrate a proven track record of managing and executing paid media campaigns across diverse marketing platforms (Google Ads, Social Media, SEO, Direct Marketing)
- Understanding the behavioral aspects of the Arabic speaking audience.
- Ability to generate catchy strong sales messages and CTA and coordinate the same with the team.
- Strong organizational and self-motivational skills, attention to the details, and data-driven approach.
- Preferably strong experience in Real Estate industry managing marketing activities.
- Experience managing budgets and allocating resources to achieve marketing objectives.
- Preferred marketing experience in real estate.
