Digital Marketing Specialist

Job Description:

The Digital Marketing Specialist is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple online channels. The role focuses on data analysis, performance optimization, and making data-driven decisions to maximize campaign effectiveness and achieve business objectives.

Key Responsibilities:

• Plan, prepare, and execute digital marketing campaigns across various platforms (Google, Meta, social media, etc.).
• Monitor campaign performance and continuously optimize ads, targeting, budgets, and creatives.
• Analyze campaign data, KPIs, and reports to evaluate performance and identify growth opportunities.
• Make data-driven decisions to improve ROI, conversions, and overall campaign results.
• Conduct A/B testing on ads, creatives, audiences, and landing pages.
• Track and report on key metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Collaborate with content, design, and marketing teams to align campaign strategies.
• Stay up to date with digital marketing trends, tools, and platform updates.
• Ensure campaigns are aligned with brand guidelines and business goals.

Qualifications & Requirements:

• 1–3 years of experience in digital marketing or performance marketing.
• Hands-on experience with digital advertising platforms such as Google Ads and Meta Ads.
• Strong analytical skills with the ability to interpret data and generate insights.
• Experience with analytics tools such as Google Analytics or similar platforms.
• Good understanding of digital marketing funnels and customer behavior.
• Strong communication and organizational skills.