Digital Marketing Specialist

Company Description Expo Republic is an Egyptian Emirati exhibition organizer focused on connecting businesses worldwide with platforms that engage directly or indirectly with exhibitors through major annual exhibitions in multiple global cities. The company aims to be a leading organizer of exhibitions, conferences, and events across diverse sectors. Since its establishment, Expo Republic has operated to international standards, guided by strong business principles and ethical values. As the organization grows, it offers professionals the opportunity to contribute to globally oriented, high-impact events and build relationships with international partners.
Role Description This is a full-time, on-site Social Media Specialist role based in Heliopolis. The Social Media Specialist will manage and grow Expo Republic's presence across key social media platforms, including planning, creating, and publishing engaging content that reflects the brand and promotes exhibitions, conferences, and events. The role involves developing social media campaigns, monitoring performance metrics, and optimizing strategies to increase reach, engagement, and lead generation. The specialist will collaborate closely with marketing, sales, and event teams to align social media activities with broader digital marketing initiatives and event calendars. Daily responsibilities also include community management, responding to inquiries and comments, and staying current with social media trends and best practices relevant to the events industry.
Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience managing campaigns across multiple platforms.
• Proficiency in Social Media Content Creation and Marketing, including planning, drafting, and publishing content tailored to different audiences.
• Excellent Communication skills, with the ability to convey clear messages and maintain professional online interactions.
• Experience with social media analytics tools, reporting on performance, and adjusting strategies based on data insights.
• Ability to work on-site in Heliopolis, collaborate with cross-functional teams, and manage multiple projects and deadlines.
• Familiarity with the exhibitions, events, or conferences sector is an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Fluency in English; Arabic language skills are a plus.