Digital Marketing Specialist

We're looking for a Digital Marketing Specialist who understands the heart of nonprofits, humanitarian work, and donation-driven campaigns — someone who knows how to turn impact into action and stories into support.

Role Overview

• You will be responsible for planning, executing, and optimizing digital marketing campaigns focused on fundraising, donations, and social impact initiatives. This role requires both strategic thinking and hands-on execution, with a deep understanding of donor psychology and ethical storytelling.

Key Responsibilities

• Plan and manage digital fundraising campaigns (Ramadan, emergencies, seasonal donations, Zakat/Sadaqah campaigns, etc.)
• Develop and execute paid media strategies (Meta, Google Ads, YouTube, etc.) focused on donations and conversions
• Optimize donation funnels (landing pages, forms, CTAs, thank-you journeys)
• Work closely with content, design, and field teams to translate real impact into compelling digital stories
• Analyze campaign performance and donor behavior, and provide clear reports and insights
• Improve donor acquisition, retention, and re-engagement
• Manage email marketing and automation for donors and supporters
• Ensure all campaigns align with ethical fundraising standards and NGO values

Required Experience & Skills

• Proven experience in digital marketing for NGOs, nonprofits, or humanitarian organizations
• Strong understanding of donation-based marketing and fundraising psychology
• Hands-on experience with Meta Ads, Google Ads, and analytics tools
• Experience optimizing conversion rates for donation pages
• Ability to work with tight budgets while maximizing impact
• Strong storytelling sense — numbers matter, but emotion and trust matter more
• Excellent communication skills (Arabic is a strong plus)