Digital Marketing Specialist

Company Description

Transsion Holdings aims to become the favorite provider of smart terminal products and mobile internet services in emerging markets. The company offers high-quality mobile phones and services via brands like TECNO, itel, and Infinix, alongside digital accessories, home appliances, and after-sales services. Research and development centers in Shanghai and Shenzhen support product innovation, with a global network of production centers. They have partnerships with global leaders such as Google and Facebook and maintain a significant presence in Africa and other emerging markets.

Job Description: -

1. Social Media Management & Brand Promotion:

- Execute day-to-day operations of **social media platforms** (Facebook, Instagram, TikTok, etc.) to boost brand awareness and website traffic.

- Develop and maintain a **content calendar**, ensuring timely and trend-aligned posts.

- Collaborate with designers to create visually compelling content (images, videos, stories).

2. Community Engagement & Reputation Management:

- Monitor and respond to audience interactions (comments, DMs) in a timely manner.

- Document key customer feedback/queries in the **brand insights tracker** for strategy refinement.

3. Performance Tracking & Optimization:

- Analyze weekly/monthly performance metrics (reach, engagement, conversions) to identify strengths/weaknesses.

- Conduct **competitor benchmarking** to adapt best practices and stay ahead of trends.

- Provide actionable recommendations to improve campaign ROI.

4. Cross-functional Collaboration:

- Liaise with internal teams (design, sales, e-commerce) to align digital efforts with business goals.

- Support ad-hoc digital marketing initiatives (e.g., influencer campaigns, promotions).

Qualifications & Skills:

Must-Have:

**1+ years of experience** in social media/digital marketing.

**Platform Expertise: ** Hands-on experience with **Facebook, Instagram, TikTok** (ads management & analytics).

**Creative & Trend-Savvy:** Ability to ideate engaging content tailored to local trends.

**Analytical Skills: ** Comfortable interpreting data (insights, CTR, engagement rates) for reporting.

**Languages: ** Fluent in **English + Arabic** (written & spoken).

• **Soft Skills: ** Adaptable to fast-paced environments, detail-oriented, and collaborative.

If you are interested, please send your CV to ([Confidential Information])

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