Digital Marketing Specialist

Company Description

Intercheim Corp., established in 1976 by Dr. Maher I Hanna, is a leader in importing physiotherapy, healthcare, slimming, and fitness equipment in Egypt. Renowned for its InterTrack brand fitness products, the company continues to innovate and provide high-quality solutions in the healthcare and fitness industry.

Role Description

We are seeking a Growth Marketer to join our Cairo-based team on a full-time, on-site basis.

You will be responsible for developing and executing data-driven growth strategies, managing analytics, and implementing marketing campaigns that generate measurable traction. The ideal candidate is both strategic and hands-oncombining creative content thinking with analytical rigor to drive performance in a fast-paced environment.

Qualifications

• Experience in Growth Marketing and Growth Hacking
• 3-5 years of experience in growth marketing or digital marketing
• Proven ability to design and execute data-driven growth strategies.
• Proficiency with marketing automation and analytics tools (Brevo, ConvertKit, GA4, PostHog, or similar)
• Skilled in Lead Generation techniques
• Strong understanding of SEO, content marketing, and social engagement tactics.
• Excellent communication and collaborative skills
• Bachelor's degree in Marketing, Business, or related field

Key Responsibilities

• Design a 34-month growth roadmap aligned with launch objectives.
• Define KPIs, benchmarks, and performance frameworks for pre-launch and beta phases.
• Prepare weekly and monthly performance reports for leadership review.
• Implement and maintain analytics via GA4, Plausible, or PostHog
• Monitor traffic, conversions, and engagement metrics to refine acquisition tactics.
• Conduct A/B tests and funnel analysis to improve user conversion and retention.