MAFI is seeking a Senior Digital & Marketing Communications Specialist to drive digital marketing performance and support global marketing communications initiatives. The role focuses on executing high-impact digital campaigns, managing B2B communication channels, and leveraging data and AI-driven tools to improve marketing effectiveness and lead generation.
Key Responsibilities
- Plan and execute B2B email marketing campaigns, including segmentation, automation, and performance optimization.
- Monitor and analyze digital performance across website, email, social media, and paid campaigns.
- Manage social media content planning and publishing, primarily on LinkedIn and B2B platforms.
- Develop and distribute the monthly corporate newsletter and support content creation.
- Support global PR initiatives, press releases, and corporate communications.
- Assist in marketing promotion for international exhibitions and events.
- Implement SEO strategies and manage paid media campaigns (Google Ads, LinkedIn Ads).
- Manage and update website content via the CMS, ensuring optimal user experience and conversion.
- Prepare digital performance reports, presentations, and marketing decks for management.
- Coordinate with internal teams and agencies to ensure alignment with marketing objectives.
Required Profile
- 4-5 years of experience in digital marketing or marketing communications.
- Strong experience with email marketing, paid media, SEO, and digital analytics.
- Proven ability to manage data-driven digital campaigns with measurable results.
- Experience using AI-powered marketing tools for optimization and reporting.
- Strong analytical mindset and understanding of digital marketing funnels and conversion optimization.
Qualifications
- Bachelor's degree in marketing, Communications, Business, or related field.
- Strong writing and communication skills in English and Arabic (French is a plus).
- Experience in B2B marketing, global events, PR, or export/FMCG sectors is preferred.
- Familiarity with tools such as LinkedIn, WordPress, Mailchimp, and analytics platforms.
Key Expectation
The role is expected to drive digital performance, execute campaigns efficiently, and leverage AI as a core growth engine to strengthen MAFI's global brand presence.
