Digital Marketing Specialist

Employer Overview

A growing technology company based in Florida, focused on developing and continuously improving digital products and software solutions.

The organization works closely with leadership, developers, designers, clients, and users to translate business needs and user feedback into impactful and user-centric product experiences.

Job Summary

We are looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, SEO, social media, and website content. The role requires a hands-on professional who can manage multiple campaigns and content calendars, analyze performance data, and translate insights into practical improvements.

Key Responsibilities

• Set up, manage, and optimize Google Ads and Meta Ads campaigns.
• Plan campaign targeting, messaging, creatives, and landing page requirements.
• Write ad copy, headlines, captions, and CTAs.
• Manage social media platforms and maintain content calendars.
• Support Local SEO, Google Business Profile, keyword research, and on-page SEO.
• Monitor campaign performance, leads, conversions, CPL, traffic, and engagement.
• Prepare performance updates and improvement recommendations.
• Support website and landing page content and conversion optimization.
• Coordinate with designers, developers, and project managers.
• Manage multiple campaigns, clients, and marketing deliverables effectively.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 2–3 years of experience in Digital Marketing and Paid Ads.
• Hands-on experience managing Google Ads and Meta Ads.
• Google Ads & Meta Ads Manager
• GA4 & Google Search Console
• Local SEO & Google Business Profile
• Keyword Research & On-Page SEO
• Campaign Reporting & Performance Analysis
• Ad Copywriting & Content Planning
• UTM & Basic Conversion Tracking
• Landing Page & Website Content
• Canva, Figma, Adobe, or similar tools
• Creative and detail-oriented
• Strong organization and follow-through
• Analytical and proactive
• Ability to manage multiple priorities
• Ownership and accountability
• Comfortable working independently
• English: Excellent