Job Description:
We are seeking a skilled Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that drive traffic, leads, and sales. The ideal candidate should have strong hands-on experience across multiple digital channels and good English communication skills.
Responsibilities:
- Plan, manage, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), snapchat, tiktok and other platforms
- Develop performance marketing strategies focused on ROI and growth
- Manage ad budgets, bidding strategies, and audience targeting
- Analyze campaign performance and optimize based on data and KPIs
- Coordinate with designers and content teams for ad creatives and landing pages
- Manage email marketing, SMS, and remarketing campaigns
- Support SEO, content marketing, and social media initiatives
- Track conversions, traffic, and user behavior using analytics tools
- Prepare clear performance reports and insights in English
- Stay updated with digital marketing trends and platform changes
Skills & Requirements:
- Proven experience as a Digital Marketing Specialist or similar role
- Strong knowledge of Google Ads, Meta Ads Manager, and campaign optimization
- Experience with Google Analytics, conversion tracking, and reporting
- Understanding of SEO, content marketing, and social media marketing
- Ability to read, write, and communicate clearly in English
- Strong analytical and problem-solving skills
- Experience with eCommerce or Shopify marketing is a plus
- Ability to manage multiple campaigns and deadlines
