We are seeking a hands-on Digital Marketing Executive specializing in SEO and Email Marketing to execute and optimize digital campaigns across websites, landing pages, and CRM platforms.
This role focuses on improving organic visibility, driving qualified traffic, optimizing website performance, and managing email campaigns that support lead generation, engagement, and conversion across multiple digital assets.
Key Responsibilities
SEO Planning & Execution
- Execute SEO strategies across websites and digital platforms.
- Conduct keyword research, search intent analysis, and competitor analysis.
- Support content optimization to improve organic search rankings and traffic.
Technical SEO
- Monitor and improve technical SEO performance including site structure, crawlability, indexation, page speed, and mobile optimization.
- Identify SEO issues using industry tools and coordinate with developers for implementation.
- Ensure websites follow SEO best practices and maintain strong technical health.
CMS & Website Optimization
- Manage SEO implementation within WordPress CMS.
- Optimize metadata, page structure, internal linking, and content hierarchy.
- Perform HTML and basic CSS edits to support page optimization and formatting.
Email Marketing Execution
- Plan, execute, and manage email marketing campaigns using CRM systems.
- Create and edit responsive email templates using HTML and CSS.
- Manage audience segmentation, scheduling, testing, and campaign deployment.
- Ensure email campaigns align with overall digital marketing strategies.
Analytics, Tracking & Reporting
- Monitor SEO performance using tools such as Google Analytics (GA4), Google Search Console, SEMrush, and Ahrefs.
- Track key performance indicators including organic traffic, rankings, and conversions.
- Prepare regular performance reports with insights and optimization recommendations.
Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or related field.
- SEO and/or Email Marketing certifications are an advantage.
Experience Requirements
- 23 years of hands-on experience in SEO and Email Marketing.
- Strong experience managing WordPress websites.
- Practical experience using HTML and basic CSS.
- Experience executing email marketing campaigns end-to-end.
- Experience in B2B, events, or multi-brand environments is an advantage.
