Digital Marketing Specialist

Key Responsibilities

Digital Marketing & Strategy

• Support the development and execution of the brand's digital marketing strategy.
• Plan and manage digital campaigns.
• Ensure all digital activities maintain a consistent premium brand image and tone of voice.

Paid Media

• Plan, launch, and monitor paid campaigns across platforms such as Meta, Google, TikTok, and other relevant channels.
• Manage campaign budgets and optimize campaigns based on performance.
• Monitor key KPIs including reach, impressions, CTR, CPC, engagement, profile visits, website traffic, and conversions.
• Conduct ongoing testing of audiences, creatives, placements, and messaging to improve performance.

Social Media & Content

• Support the development of monthly social media and content calendars.
• Work closely with the creative teams to ensure content is relevant, localized, and aligned with the brand.
• Identify opportunities for product-focused content, seasonal content, launches, and content that drives store visits.
• Monitor social media trends and competitor activity while ensuring the brand maintains a distinctive premium positioning.

Influencer & Digital Activations

• Support influencer campaigns and digital collaborations.
• Coordinate campaign deliverables, timelines, content approvals, and reporting.
• Identify relevant creators and digital opportunities that can increase brand awareness and drive qualified traffic.
• Support digital activations and campaigns connected to in-store events and launches.

Analytics & Reporting

• Prepare regular digital marketing performance reports.
• Analyze campaign and social media data and translate insights into actionable recommendations.
• Track performance against monthly and campaign KPIs.

Website & Traffic

• Monitor website performance, traffic sources, and customer behavior.
• Coordinate with relevant teams to ensure products, campaigns, launches, and key brand information are properly represented online.
• Support initiatives designed to drive qualified traffic from digital channels to the website and physical stores.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5 years of experience in digital marketing, preferably within fashion, luxury, beauty, retail, or lifestyle brands.
• Strong knowledge of digital marketing KPIs and performance analysis.
• Experience with Google Analytics and other reporting and analytics platforms.
• Strong content awareness and understanding of premium brand positioning.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset combined with a strong analytical approach.
• Strong attention to detail and a high level of ownership.