Digital Marketing Specialist

Position : Digital Marketing Specialist

Location : Riyadh

Contract : Full time

We are hiring for a major International Football event taking place in KSA..

Job Summary

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate will be responsible for increasing brand awareness, driving traffic, generating leads, and improving online engagement through data-driven strategies for a large-scale international sporting event.

Key Responsibilities
Develop and execute digital marketing strategies aligned with event objectives
Manage campaigns across Google Ads, social media platforms, and display networks
Optimize SEO and SEM performance
Manage website content updates and landing page optimization
Monitor campaign performance and provide weekly/monthly reports
Manage social media content calendars and paid promotions
Conduct keyword research and competitor analysis
Execute email marketing campaigns and automation workflows
Coordinate with designers and content creators for creative assets
Track KPIs such as conversion rates, CPL, CPA, and ROI

Technical Skills
Google Ads & Google Analytics (GA4)
SEO tools (SEMrush, Ahrefs, etc.)
Social Media Ads (Meta, LinkedIn, TikTok, X)
Email marketing platforms (Mailchimp, HubSpot, etc.)
Basic understanding of HTML/CSS (preferred)