Digital Marketing Specialist

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Riyadh. This role is responsible for planning, executing, and optimizing digital marketing campaigns to promote HR Base's free Human Resources courses and grow the learner base. Day-to-day tasks include managing social media channels, coordinating online marketing initiatives, monitoring and analyzing web and campaign performance, and creating digital content that aligns with brand guidelines. The specialist will collaborate with internal teams to develop targeted campaigns, track key performance indicators, and refine strategies based on data insights. The role also involves staying current with digital marketing trends and recommending improvements to enhance engagement and conversions.
Qualifications

• Candidates should possess strong Social Media Marketing and Online Marketing skills to plan and execute multi-channel campaigns.
• Candidates should possess solid Digital Marketing experience, including campaign management and optimization across various platforms.
• Candidates should possess Web Analytics skills to interpret data, track performance, and generate actionable insights.
• Candidates should possess clear and effective Communication skills to collaborate with teams and produce audience-focused messaging.
• Relevant qualifications such as a degree in Marketing, Communications, Business, or a related field are beneficial.
• Experience with advertising tools (e.g., Google Ads, social media ad platforms) and marketing automation or CRM systems is an advantage.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously are preferred.
• Knowledge of HR or education sectors and proficiency in English and Arabic would be beneficial.