Digital Marketing Specialist

Company Overview

A fast-growing startup operating in the cosmetics and beauty industry, preparing to launch its business and build a strong presence in the market.

Job Summary

The Digital Marketing Specialist will be responsible for managing and executing the company's digital marketing activities across social media and online channels. The role requires a highly creative, proactive, and versatile professional who can create content, manage communities, produce engaging visual content, coordinate with agencies, and continuously develop the brand's digital presence.

Key Responsibilities

• Develop and execute the company's digital marketing activities across social media and other relevant digital channels.
• Create engaging and creative content, including social media posts, reels, videos, graphics, captions, and other digital assets.
• Manage social media platforms, including content planning, publishing, moderation, and community engagement.
• Develop creative concepts and campaigns that reflect the brand identity and attract the target audience.
• Take ownership of day-to-day digital activities and ensure timely execution of the content calendar and campaigns.
• Coordinate and manage external digital marketing agencies, freelancers, influencers, and other relevant partners when required.
• Monitor social media and digital performance, track key metrics, and provide insights and recommendations for improvement.
• Stay updated on digital marketing trends, social media platforms, content formats, and emerging tools relevant to the cosmetics and beauty industry.
• Support lead generation and other digital initiatives aimed at building brand awareness, engagement, and customer acquisition.
• Continuously experiment with new ideas, formats, and creative approaches to grow the brand's digital presence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Media, or a related field.
• 1–3 years of experience in Digital Marketing, Social Media, Content Creation, or a related field.
• Previous experience in the cosmetics, beauty, fashion, FMCG, or consumer brands is highly preferred.
• Startup or fast-paced environment experience is a strong plus.
• Highly creative with an aggressively creative mindset and the ability to develop fresh and unconventional ideas.
• Excellent communication and interpersonal skills.
• Strong sense of ownership and accountability.
• Proactive, self-motivated, and able to work independently.
• Fast learner with a strong desire to continuously develop new skills.
• Flexible and comfortable handling multiple digital marketing activities simultaneously.
• Strong attention to detail and ability to work in a fast-paced startup environment.
• Strong knowledge of social media platforms and digital marketing fundamentals.
• Hands-on experience with content creation, social media moderation, and community management.
• Experience creating short-form video content, particularly Reels.
• Basic to intermediate graphic design and visual content creation skills.
• Understanding of digital campaigns, engagement, lead generation, and social media analytics.
• Experience managing or coordinating with external agencies is preferred.
• Very good to excellent English communication skills, both written and spoken.