Job Description

Role: Digital Marketing Specialist

Location: Dubai, UAE

Position: Digital Marketing Specialist

Employment Type: Full-time

Experience: Minimum 3+ Years

Salary: Up to AED 6,000

We are looking for a creative, data-driven, and results-oriented Digital Marketing Specialist to develop and execute digital marketing strategies that strengthen brand visibility, generate leads, and drive business growth.

Key Responsibilities

Develop and execute digital marketing strategies and campaigns across multiple channels.
Manage social media platforms, content calendars, and digital campaigns.
Plan, launch, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
Drive lead generation, website traffic, engagement, and conversion.
Conduct SEO/SEM, keyword research, competitor analysis, and market research.
Create and coordinate engaging digital content, social media posts, email campaigns, and promotional materials.
Monitor campaign performance using Google Analytics, Google Search Console, Meta Business Suite, and other analytics tools.
Analyze KPIs, prepare performance reports, and recommend improvements based on data.
Work closely with internal teams, designers, sales, and external agencies to execute campaigns effectively.
Stay updated on digital marketing trends, algorithms, platforms, and emerging technologies.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
3+ years of relevant digital marketing experience.
Strong hands-on experience with Google Ads, Meta Ads, SEO, SEM, Social Media Marketing, and Google Analytics.
Experience in lead generation and performance marketing.
Strong analytical, communication, and content development skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
UAE experience is preferred.

Key Skills