Digital Marketing Specialist

Company Description

Waves Investments & Properties L.L.C. is a long-established family investment office with over two decades of experience in Dubai's real estate market. Through its boutique brokerage arm, Waves 29, the company specializes in serving high-net-worth individuals with bespoke real estate solutions and tailored investment strategies.

Waves provides discreet access to exclusive opportunities across both off-plan developments and the secondary market, supported by deep market expertise, strong industry relationships, and a client-centric approach. The company is committed to delivering transparent, professional service and personalized strategies aligned with each client's investment objectives, whether seeking a dream home, high-yield assets, or long-term portfolio growth.

Role Description

The Digital Marketing Specialist is a full-time, on-site role based in Dubai. The successful candidate will be responsible for planning, executing, and optimizing digital marketing initiatives that strengthen Waves brand presence and generate qualified leads within the luxury real estate and investment sector.

Key responsibilities include managing social media platforms, developing and coordinating engaging digital content, executing paid advertising campaigns, monitoring online engagement, and supporting digital promotions for properties and investment opportunities.

The role will also involve analyzing website, social media, and campaign performance, preparing regular reports, and providing actionable recommendations to improve traffic, engagement, lead generation, and conversion. The Digital Marketing Specialist will work closely with the brokerage, investment, and marketing teams to ensure consistent messaging, strong brand positioning, and effective client acquisition.

Qualifications

• Proven experience in Digital Marketing and Online Marketing, with hands-on experience planning and executing multi-channel campaigns.
• Strong experience managing Social Media Marketing, including content creation, scheduling, community management, and audience growth.
• Hands-on experience with Meta Ads, Google Ads, and paid digital campaigns.
• Proficiency in Web Analytics and digital reporting tools to monitor performance, interpret data, and optimize campaigns for lead generation and brand awareness.
• Strong understanding of SEO, SEM, email marketing, CRM platforms, and digital lead-generation strategies.
• Excellent written and verbal English and Arabic communication skills.
• Experience in UAE real estate, luxury brands, investment, or financial services marketing is highly advantageous.
• Strong content creation and copywriting skills, with a good understanding of current social media trends.
• Familiarity with tools such as Canva, Meta Business Suite, Google Analytics, CRM platforms, and email marketing tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong analytical, organizational, and project-management skills with excellent attention to detail.
• Ability to work full-time on-site in Dubai, collaborate with cross-functional teams, and perform effectively in a fast-paced, client-focused environment.
• A creative, proactive, and commercially minded approach with the ability to take ownership of digital marketing initiatives.