We are seeking a senior-level Digital Marketing Strategy Director to lead and execute digital growth initiatives for a legal services practice in the UAE. The ideal candidate will bring deep expertise in digital marketing strategy, combined with hands-on experience marketing legal services and other professional services.
This role offers a salary plus performance-based commission, with compensation determined based on qualifications and years of relevant experience.
Key Requirements
- Full professional fluency in English and Arabic (written and spoken)
- Minimum 10 years of total professional experience
- At least 2 years of direct experience in digital marketing for legal services
- Proven leadership in developing and executing digital marketing strategies
- Strong understanding of the UAE legal and professional services market
- Experience with digital channels including SEO, paid media, content strategy, social media, CRM, and marketing analytics
- Ability to align digital marketing initiatives with business development and revenue objectives
Key Responsibilities
- Define and lead the overall digital marketing strategy for legal services
- Drive client acquisition, lead generation, and brand visibility through digital channels
- Oversee SEO, paid advertising, content marketing, social media, and performance analytics
- Collaborate with legal and business leadership to align marketing with firm objectives
- Manage budgets, KPIs, and ROI reporting
- Identify emerging digital trends and opportunities in the legal services sector
Compensation & Benefits
- Competitive Salary + Commission
- Salary determined based on:
- Fulfillment of role requirements
- Years of experience in the legal sector
- Overall professional and leadership experience
