Job Title: Digital Strategist
Location: Dubai, Bahrain, or Saudi Arabia
About Us:
Our client is a dynamic and innovative digital marketing agency dedicated to helping businesses thrive in the digital landscape. We specialize in providing end-to-end digital marketing solutions, and we're seeking a talented Digital Strategist to join our team.
Job Description:
As a Digital Strategist, you will play a pivotal role in shaping and executing digital marketing strategies that drive business growth for our clients. You'll collaborate with cross-functional teams and leverage your expertise to develop and implement comprehensive digital marketing plans. If you're passionate about staying at the forefront of digital trends, and data-driven decision-making, and have a strong understanding of various digital channels, this role is for you.
Key Responsibilities:
- Digital Strategy Development: Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes defining objectives, KPIs, and tactics for success.
- Market Research: Conduct in-depth market research and analysis to identify industry trends, competitive landscapes, and emerging opportunities for clients.
- Content Strategy: Collaborate with content creators to develop engaging and effective content strategies that align with client objectives.
- Data Analysis: Regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
- SEO and SEM Strategy: Develop and oversee search engine optimization (SEO) and search engine marketing (SEM) strategies, ensuring websites rank well and attract organic and paid traffic.
- Social Media Strategy: Create and manage social media strategies, content calendars, and advertising campaigns across various platforms to increase brand visibility and engagement.
- Email Marketing: Plan and execute email marketing campaigns, segmenting audiences and optimizing email performance.
- Analytics and Reporting: Prepare detailed reports on campaign performance and present findings to clients, suggesting improvements and adjustments as necessary.
- Client Communication: Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns.
- Team Collaboration: Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies.
- Stay Current: Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience as a Digital Strategist or in a similar role.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
- Excellent data analysis and reporting skills.
- Exceptional project management and organizational abilities.
- Effective communication and presentation skills.
- Creative thinking and problem-solving skills.
- Ability to adapt to a fast-paced and dynamic work environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Professional development opportunities.
- Collaborative and inclusive work culture.
- Exciting and diverse client portfolio.
- Opportunity to make a significant impact on clients businesses.
