Team: Commercial Planning
Activity: Full-time
Role grade: Director (8)
Direct reports: 2
Indirect reports: 1
Reporting to: Chief Commercial Officer
Role location: Riyadh, Saudi Arabia
Job Purpose: As the Director Commercial Planning, you will be responsible for shaping, driving, and operationalising the commercial strategy of the Esports World Cup Foundation. This role ensures that all commercial initiatives - including sponsorship,media rights, ticketing, merchandising, licensing, and on-site monetisation - are aligned with the broader vision, revenue goals, and long-term growth strategy of the EWCF. The Director acts as the central strategic integrator within the Commercial vertical, building the commercial masterplan, monitoring execution, and enabling cross-functional alignment across Product, Games & Publishers, Festival, Marketing, Finance, and Operations. This role will directly oversee the Ticketing and Merchandising functions, ensuring world-class fan experiences and maximized revenue performance.
Duties And Responsibilities
- Develop and maintain the annual and multi-year commercial strategy for the EWCF, ensuring alignment with organisational objectives and revenue targets.
- Build and manage the commercial masterplan covering partnerships, ticketing, merchandising, media rights, on-site monetisation, and fan revenue streams.
- Conduct market analysis, competitor benchmarking, and opportunity assessments across new markets, product categories, and revenue verticals.
- Translate commercial strategic priorities into actionable workstreams, timelines, KPIs, and resource plans.
- Define commercial processes, implementation frameworks, reporting mechanisms, and approval flows.
- Drive integration across all commercial verticals to ensure a unified approach to revenue generation and fan experience.
- Oversee the ticketing strategy, pricing architecture, segmentation, and commercial optimisation for all EWCF events.
- Ensure seamless coordination with the Product teams on capacities, layouts, ticketing technologies, and customer experience.
- Monitor sales performance and fan insights, adjusting strategy in real time to meet revenue and occupancy targets.
- Lead the merchandising strategy, product roadmap, retail operations, and revenue planning.
- Oversee licensing partnerships, category expansions, and product quality & brand integrity.
- Coordinate with Marketing, Brand, and Creative to ensure cohesive storytelling and design alignment.
- Build and manage dashboards, revenue models, and KPI frameworks across all commercial streams.
- Partner closely with Finance to set budgets, forecasts, and performance targets.
- Identify commercial risks, opportunities, gaps, and growth levers; propose mitigation and acceleration plans.
- Act as the primary commercial liaison to external ticketing and merch partners, agencies, and retail operators.
- Negotiate commercial terms, scopes of work, and performance expectations.
- Ensure all commercial partners meet EWCF quality, delivery, and performance standards.
- Build, lead and mentor high-performing team
- Build strong internal capabilities, tools, and processes to support long-term growth.
- Foster a high-performance, data-driven, and collaborative culture.
Education and Experience
- Bachelor's degree in Business, Economics, Marketing, Finance, or a related field; Master's degree preferred.
- 10+ years of experience in commercial strategy, revenue planning, ticketing, merchandising, or related commercial functions (sports, live entertainment, mega-events, esports, or consumer brands preferred).
Knowledge, Skills, and Abilities
- Strong strategic and analytical capabilities, with proven ability to translate strategy into executable plans.
- Demonstrated experience leading ticketing and/or merch programs for large-scale events or entertainment properties.
- Experience managing cross-functional teams and driving alignment across multiple senior stakeholders.
- Strong financial acumen: forecasting, P&L management, revenue models, pricing, and ROI analysis.
- Excellent communication and stakeholder management skills; able to influence at senior levels.
- Experience managing external vendors, agencies, and commercial partners.
- Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
- Strong leadership and people management experience.
- Passion for esports, sports, entertainment, or fan-centric experiences is a plus.
Benefits
- Relocation support
- Transportation allowance
- Competitive compensation
- Housing allowance
- VIP medical insurance
- Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact
Diversity disclaimer
Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.
