Performance Monitoring of overall P&L and for core initiatives
Strategy and Marketing Plan Design
New initiatives design based on customer insights and unmet market gaps
BC orchestration
Annual Promo Plan design
Communication Strategy and Plan Design
Roadmap orchestration and monitoring and initiatives prioritization
Commercial Initiatives orchestration across departments
Digital CX Strategy and Journey Design
Form Partnerships with Emirati brands to build a loyalty platform with 3rd party offers
Emirati Squad Leadership and Orchestration of Roadmap across segments
Qualifications:
Minimum bachelor's degree in Sales & Marketing/business administration
Experience:
>15 Years of Marketing Experience in Mobile and ideally home products in Telcom's or Digitally sophisticated High tech or Service industry (Telecoms, Digital Banking, Aviation, Software)
Emirati Strategy, Propositions and CX Design should be considered ideal
Marketing Strategy Design, Brand building, Propositions design according to market insights
A successful track record of launches, winning market share
Well networked and capable of forming win-win partnerships with 3rd party companies
Able to lead and influence senior non-directly reporting individuals
