Essential Duties and Responsibilities include the following. Other duties and tasks may be assigned.
- Develop and implement comprehensive sales strategies to achieve company revenue and market share targets while ensuring alignment with overall business objectives.
- Lead cross-functional initiatives to launch new services, marketing campaigns, or business development programs, ensuring alignment with company objectives.
- Lead, coach, and supervise the sales and marketing teams to maximize performance, maintain motivation, and ensure consistent achievement of targets.
- Analyze sales data and marketing campaign results to identify trends, optimize strategies, and improve overall performance.
- Monitor competitor activities including pricing, services, and promotions to inform strategic planning and maintain a competitive advantage.
- Develop patient acquisition and retention programs to enhance long-term engagement and loyalty across the dialysis service network.
- Plan and oversee community outreach programs and public awareness campaigns related to dialysis and patient education.
- Identify and pursue new business opportunities with hospitals, clinics, insurance providers, and government agencies to increase market presence and drive revenue growth.
- Oversee the planning, execution, and monitoring of marketing campaigns, including digital marketing, social media, events, and traditional media, to promote dialysis services.
- Conduct market research to understand patient needs, industry trends, and competitor activity; use insights to adjust sales and marketing strategies.
- Develop and maintain strong relationships with key stakeholders, including healthcare professionals, regulators, and partner organizations, to support business growth and compliance.
- Ensure all sales and marketing activities comply with Saudi Ministry of Health (MOH), SFDA regulations, and company policies, and take corrective action if deviations occur.
- Prepare, monitor, and manage the sales and marketing budget; track expenditures and ROI of campaigns, ensuring cost-effective operations.
- Handle unusual, urgent, or complex situations with good judgment and escalate issues when required; propose actionable solutions if immediate resolution is not possible.
- Coordinate with clinical, operational, and finance teams to ensure accurate pricing, billing, and promotion of services.
- Participate in strategic planning meetings to provide insights on market trends, customer behavior, and revenue opportunities.
- Represent the company at conferences, seminars, and industry events to enhance corporate image and foster networking opportunities.
- Supervise the preparation of proposals, presentations, and promotional materials for clients and partners.
- Monitor customer feedback and patient satisfaction metrics to identify areas for improvement in service delivery and marketing approach.
- Ensure the sales and marketing department maintains accurate records, CRM data, and reports for auditing, regulatory, and strategic purposes.
- Perform other duties or task as assigned
Education Requirements:
Master's or Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
Experience Requirements:
Minimum of Ten (10) years of experience in sales and Marketing role, preferably in a dialysis or hospital setting.
Minimum of Three (3) years of experience in a leadership role within a dialysis, hospital, or healthcare organization.
Other Requirements:
- Current Registered Licensure from a country of origin is preferred.
- Proven record of achieving sales targets and business growth.
- Certified Professional Sales Person (CPSP) is preferred.
- Certified Sales Executive (CSE) is an advantage.
- Certified Digital Marketing Professional (CDMP)is an advantage.
