Director of Growth

Growth Marketing Director - FinTech

Global Role

We are hiring a Growth Marketing Director for a confidential, fast scaling fintech brand. This is a senior global role responsible for driving client acquisition and retention across Africa, LATAM, Asia, and MENA.

This is a new position in the business, built for a leader who understands trading audiences, regional nuances, and the full customer lifecycle. You will run a global team of 20 to 25 across CRM, paid and performance marketing, SEO, copywriting, and marketing automation. You will also work closely with Sales, Partnerships, Affiliates (IBs), and regional marketing managers to deliver measurable growth.

The right candidate must have strong experience in FX, CFDs, crypto, or another regulated trading environment, and a proven track record of turning leads into active, long term customers.

Key Responsibilities

Growth Strategy & Leadership

Own global acquisition and retention strategy across Africa, LATAM, Asia, and MENA

Lead a global team of 20 to 25 across CRM, paid media, SEO, automation, and content

Set regional strategies with local marketing specialists and understand customer needs per market

Manage agencies including paid advertising and digital performance partners

Acquisition & Performance

Own paid and performance marketing across all channels

Improve awareness, CTR, conversion rates, and first-trade activation

Oversee landing pages, funnels, and all growth oriented content through in-house copywriters

Drive partnership and affiliate growth (IBs, partners, networks)

Retention & Lifecycle

Lead CRM and marketing automation to increase engagement, reactivation, and long term retention

Shape lifecycle flows from first touch through to active trading

Work with Sales to ensure alignment on client acquisition and conversion goals

Cross Functional Collaboration

Partner with Sales, Regional Marketing, Product, and Brand teams

Ensure messaging and campaigns support both acquisition and retention

Support future expansion, including separate brands (CFD and prop trading) as they grow

Experience Needed

Senior experience in FX, trading, crypto, gambling, or other regulated performance driven sectors

Strong background in acquisition, retention, and lifecycle marketing

Experience running global teams of 20+ across multiple regions

Hands-on knowledge of CRM, marketing automation, SEO, paid advertising, and performance marketing

Experience working with affiliates, IBs, partners, and agencies

Comfortable building growth engines, solving conversion problems, and scaling regional strategies

Experience executing localised marketing across Africa, LATAM, Asia, and MENA

Ideal Profile

Analytical, creative, and committed to solving growth problems end to end

Strong commercial instincts and deep understanding of client behaviour

Able to scale acquisition while improving retention and activation

Confident leading culturally diverse teams across multiple time zones

Fast, decisive, and calm under pressure