About Liberate
Liberate is a real estate brokerage startup studio, founded by Abdullah Alajaji (founder of Driven Properties, Lamar Development, Refine, houza), JP Mondalek (ex Uber, dubizzle/OLX, Amazon, houza), Sebasatian Ritter (ex dubizzle, houza), and Alex Hutley (ex dubizzle/OLX, Shedd). Liberate is re-imagining how real estate brokerages are built, scaled, and operated. We partner with top-performing agents and give them the systems, brand, technology, and leverage to build their own independent brokerages and teams without the legacy baggage of traditional firms; all while having access to one of the most successful brokerages (Driven Properties) for developer access, agent collaboration, and support. Our long-term ambition is to build The Liberate Guild: the most successful, collaborative portfolio of independent boutique real estate brokerages in the UAE. This role sits at the center of that mission.
The Role
We're hiring a Director to lead Liberate's Partner and Agent Acquisition Program. This is not a manage inbound leads role. This is a builder-seller role for a senior B2B sales operator who can design the sales motion, execute relentlessly, and scale it into an engine. Your objective is simple but ambitious: Identify, engage, and convert the top-producing real estate agents in the UAE who have the ambition to build their own brokerage and teams.
What You'll Do
Own Partner Acquisition End-to-End
- Design and execute Liberate's Partner and agent acquisition strategy across the UAE
- Identify top-performing agents with entrepreneurial drive and leadership potential
- Run a high-touch, high-conviction sales process from first contact to signed Partner
Build a World-Class B2B Sales Engine
- Build and own Liberate's Partner CRM from the ground up
- Define ICPs, segmentation, deal stages, and qualification frameworks
- Design automated outreach sequences, follow-ups, and nurture flows
- Track funnel performance, conversion rates, and cycle times obsessively
Sell a Vision, Not a Job
- Position Liberate as the platform and partner of choice for elite agents ready to build
- Clearly articulate the financial, operational, and lifestyle upside of independence
- Handle complex objections around risk, brand, team building, and transition timing
Work Data-First, Tech-Forward
- Use data to prioritize accounts, refine messaging, and improve close rates
- Partner closely with marketing and ops to test messaging, channels, and treatments
- Continuously improve the Partner journey post-close to maximize long-term success
Sign 1 New Liberate Partner Every Month
- Your KPI is to sign 1 new Liberate Partner per month (target: 10-12 per year)
Assist Liberate Partners with Building Teams
- Help Liberate's Partners grow by scaling their broker talent pool
Requirements
Who This Is For
You are likely someone who:
- Comes from a strong B2B sales background (consultative, high-ticket, complex sales)
- Has either deep knowledge of the UAE real estate market or a genuine obsession with mastering it quickly
- Has sold transformational outcomes, not just products
- Thrives in ambiguity and enjoys building systems from zero
- Is intensely self-driven, competitive, and outcome-oriented
- Thinks in pipelines, funnels, and data
You are not afraid of rejection, long sales cycles, or high standards; and you
expect to be rewarded for performance.
Skills & Experience We're Looking For
- Director, Partner and Agent Acquisition 3
- Senior-level B2B sales experience, ideally in services, platforms, or partnerships
- Proven ability to build and close your own pipeline
- Strong experience with CRMs, sales tooling, and automation
- Data-driven mindset with comfort using dashboards, metrics, and reporting
- Exceptional communication, persuasion, and stakeholder managementskills
- Entrepreneurial mindset. You think like an owner, not an employee
Experience in real estate is a plus, but sales excellence and learning velocity
matter more.
Benefits
Why This Role Is Different
- You're not selling ads, listings, or desks; you're recruiting future founders
- You'll shape the DNA of an entire network of brokerages
- You'll work directly with the founders on strategy and execution
- Compensation and upside are designed to reward real impact
If you're a top-tier B2B sales operator who wants to build something meaningful, scalable, and industry-defining and you believe the future of real estate belongs to independent, founder-led brokerages then this role was built for you.
