DIRECTOR OF SALES AND MARKETING

Job Title: Director of Sales & Marketing (DOSM)

Location: Dubai, UAE

Reporting To: CEO / Management

Department: Sales & Marketing

Employment Type: Full-Time

Position Summary

The Director of Sales & Marketing (DOSM) is responsible for driving revenue growth, market expansion, strategic partnerships, brand positioning, and sales team performance for Athoor Party & Entertainments Services.

This role owns inbound, outbound, and key accounts performance, ensuring structured forecasting, CRM discipline (Odoo), and achievement of annual revenue targets.

Key Objectives

Achieve and exceed annual revenue targets.

Build structured sales strategy (Inbound, Outbound & Key Accounts)

Establish strong market positioning in UAE events & rental industry

Strengthen CRM governance and reporting

Improve conversion rates and client retention

Lead high-performance sales culture

Key Responsibilities

1. Revenue & Business Growth

Develop and execute annual sales strategy and departmental budgets

Break down annual targets into monthly and individual KPIs

Identify new market segments (corporate, weddings, government, exhibitions)

Drive cross-selling and upselling strategies

2. Sales Leadership & Team Management

Lead Inbound, Outbound & Key Accounts teams

Set individual performance targets and commission plans

Conduct weekly pipeline review meetings

Ensure accountability and structured follow-ups

Drive sales training and product knowledge improvement

3. CRM & Reporting (Odoo System)

Ensure 100% CRM usage discipline

Monitor lead status, conversion ratios, and lost reasons

Prepare weekly & monthly revenue reports

Track forecast vs actual performance

Analyze sales trends and recommend corrective strategies

4. Marketing & Brand Strategy

Develop integrated marketing plan (digital, social media, exhibitions, partnerships)

Oversee website, Google Ads, SEO & social presence

Manage corporate branding, catalogs & promotional materials

Strengthen employer branding initiatives

5. Client Relationship & Key Accounts

Maintain high-value corporate relationships

Negotiate major contracts and strategic deals

Monitor client satisfaction and retention rate

Handle escalated client concerns professionally

6. Budget & Cost Management

Control marketing spend with ROI tracking

Optimize lead acquisition cost

Ensure pricing strategy maintains profitability

Key Performance Indicators (KPIs)

Annual revenue achievement %

Gross profit margin %

Conversion rate %

CRM compliance rate

Average deal value

Client retention %

New client acquisition rate

Sales team productivity metrics

Required Qualifications

Bachelor's/Masters degree in Business, Marketing or related field

8-12 years of sales leadership experience

Minimum 35 years in UAE events, rental, hospitality or related industry

Strong knowledge of UAE market

Experience managing CRM systems (Odoo preferred)

Core Competencies

Strategic thinking

Data-driven decision making

Strong negotiation skills

Leadership & team development

Commercial acumen

Market intelligence capability

Authority Level

Approve discounts within defined percentage

Recommend hiring for sales team

Approve marketing budget within approved limit

Represent company in strategic meetings

Why This Role Is Critical for Athoor

Our company is transitioning from operational-style selling to structured, scalable growth. The DOSM must:

Convert informal sales practices into measurable systems

Bring forecasting discipline

Build a premium brand image

Prepare company for large-scale contracts