The Director Product Management will lead Omniyat's customercentric digital product strategy, translating the Group's luxury vision into scalable, highimpact digital platforms. This role owns the endtoend lifecycle of customerfacing products, ensuring exceptional user experience, strong commercial returns, and seamless integration across Omniyat's ecosystem.
The role combines strategic leadership with handson product execution, working closely with design, engineering, CX, marketing, sales, and development teams to deliver bestinclass digital experiences aligned with Omniyat's ultraluxury positioning.
Key Responsibilities:
Strategic Product Leadership
- Define and execute the Group's digital, customercentric product strategy aligned with Omniyat's brand, growth ambitions, and longterm innovation roadmap.
- Translate business and customer needs into a clear, prioritised product roadmap delivering ROI, brand elevation, and engagement.
- Identify and prioritise new product epics, features, and opportunities across the customer lifecycle.
- Build and evolve Omniyat's digital products into a scalable, modular ecosystem integrating internal services and thirdparty platforms.
Product Development & Delivery
- Own the full lifecycle of customerfacing products across mobile, web, and internal/external systemsfrom discovery to launch and continuous improvement.
- Partner with design, engineering, operations, CX, and marketing to deliver highquality, usercentric products.
- Apply Agile, Lean, and Design Thinking methodologies to accelerate delivery and innovation.
- Leverage modern AIenabled product development tools to speed MVP development, testing, and releases.
Customer Experience & Innovation
- Act as the voice of the customer, using insights, data, and research to inform product decisions.
- Drive continuous improvement using metrics such as NPS/NBS, feature adoption, and usability testing.
- Collaborate with Data and AI teams to embed intelligent capabilities, including personalisation, recommendations, and predictive features.
Stakeholder & Partner Alignment
- Align product roadmaps with Omniyat business units and development objectives through regular engagement with senior leadership.
- Work closely with Sales, Marketing, CRM, and Development teams to ensure successful product launches and adoption.
- Manage and optimise relationships with external technology partners and vendors.
Governance & Compliance
- Ensure all products comply with UAE data privacy, cybersecurity, and real estate regulatory requirements.
- Partner with Risk, Legal, and Technology teams to uphold governance, security, and compliance standards.
Team Leadership & Capability Building
- Build, mentor, and lead a highperforming product team.
- Foster a culture of ownership, collaboration, and product excellence.
- Establish product standards, rituals, and best practices to strengthen product maturity across the Group.
Performance & Budget Ownership
- Own and manage the product budget, ensuring efficient resource allocation and maximum ROI.
- Define, track, and report on key KPIs including delivery timelines, adoption, engagement, and satisfaction.
- Continuously refine the roadmap based on performance data and evolving business priorities.
Skills & Experience
- Proven seniorlevel product leadership experience delivering customerfacing digital platforms.
- Strong handson product execution skills across the full lifecycle.
- Exceptional stakeholder management and executivelevel communication skills.
- Deep understanding of luxury customer journeys and digital expectations.
- Ability to balance creativity, data, security, and commercial outcomes.
- Strong understanding of Agile product delivery and modern product practices.
- Experience in real estate, PropTech, hospitality, or similarly complex assetbased industries.
- Exposure to platforms such as Salesforce, Oracle Fusion, digital twins, or property/asset management systems.
- Understanding of the real estate development and construction lifecycle.
- Familiarity with AI/MLenabled product features and modern product experimentation tools.
- Knowledge of UAE regulatory, data privacy, and real estate environments.
