Section I: Job Purpose
The role holder will lead the development and management of strategic partnerships that elevate Company's portfolio and deliver exceptional retail, lifestyle, and destination experiences across luxury, wellness, sports, F&B, education, hospitality, and arts. The role requires extensive international experience and a proven track record in high-level partnerships, place activation, experience-led retail, and cultural placemaking while driving long-term strategy, securing high-value collaborations, and positioning the company as a leading developer in the luxury and high-end real estate market. With a focus on enhancing resident and visitor experiences, the role ensures all partnerships and activations drive brand excellence, commercial performance, cultural relevance, and long-term destination value.
Section II: Key Responsibilities
Partnership Strategy & Development
- Lead the identification, negotiation, and management of strategic partnerships with global brands across hospitality, education, retail, wellness, sports, art, and F&B.
- Develop partnership strategies aligned with the company's long-term vision and brand values.
Asset Mix Curation & Collaboration Development
- Spearhead innovative asset collaborations that enhance community and destination value.
- Ensure asset mix strategies evolve post-opening to remain aligned with market trends, consumer behavior, and long-term performance.
- Integrate art, culture, education, hospitality, and wellness as core placemaking components.
Retail Space Curation & Tenancy Mix Enhancement
- Lead the development of experiential retail environments aligned with brand and destination identity.
- Drive tenant mix strategies that prioritize quality, experience, and long-term performance.
- Ensure retail performance is evaluated using engagement, dwell time, and productivity metrics.
Place Management & Destination Performance
- Oversee destination performance beyond launch, ensuring assets remain animated and relevant.
- Lead annual programming calendars across culture, wellness, lifestyle, and community initiatives.
- Coordinate with operations, facilities, and security teams to deliver seamless activations.
Commercial Performance & Value Creation
- Ensure partnerships and activations contribute to revenue, tenant productivity, and asset value.
- Evaluate ROI of partnerships and activations.
- Support destination-driven valuation uplift and commercial sustainability.
Art, Culture & Creative Partnerships
- Lead art-led partnerships and cultural initiatives reinforcing company's role as a patron of culture.
- Curate relationships with artists, galleries, cultural institutions, and art fairs.
- Integrate permanent and rotating art installations into destinations.
- Leverage the company's sponsorship of Art Dubai to enhance cultural visibility and global relevance.
Brand Governance, Experience Standards & Quality Assurance
- Act as custodian of brand values across all partnerships and activations.
- Ensure experience standards and quality assurance across destinations.
- Protect brand integrity and destination narrative.
Legal Compliance, Risk & Reporting
- Ensure compliance with RERA and all relevant regulations.
- Manage reputational and operational risk linked to partnerships.
- Prepare structured performance and market reports for senior management.
People Management
- Lead, mentor, and develop high-performing teams.
- Foster collaboration across development, leasing, marketing, and operations.
Section III: Qualifications, Experience & Skills
Minimum Qualification:
- Bachelor's degree in business, marketing, real estate, or related discipline.
- Master's degree is preferred.
Experience:
- Minimum 15-20 years of experience partnerships, retail, real estate, or destination development.
- Proven leadership experience in senior roles.
- Drove strategic quality and performance of partnerships across priority markets.
- Increased destination engagement and strengthened commercial sustainability.
- Led and evaluated cultural programming to improve audience reach and relevance.
- Contributed to asset value growth, brand positioning, and long-term portfolio performance.
Skills:
- Strong negotiation, analytical, and strategic skills.
- Multilingual capability preferred.
- Willingness to travel internationally.
