Employer Overview:
A fast-growing retail platform dedicated to elevating local brands and reshaping the concept of Egyptian fashion. The company provides a vibrant and inspiring environment where customers can explore and experience top-quality local products. With a focus on collaboration and sustainability, the organization supports the growth of homegrown talent while enriching the local economy.
Job Summary:
The E-commerce Senior Specialist is responsible for managing and optimizing the online sales channels of the fashion brand to drive revenue growth, enhance customer experience, and ensure smooth end-to-end e-commerce operations. The role focuses on product management, website performance, digital campaigns coordination, and cross-functional alignment with marketing, logistics, and customer service teams.
Key Responsibilities:
E-commerce Operations
- Manage day-to-day operations of the e-commerce platform (Website / App / Marketplaces if applicable).
- Ensure website availability, accuracy of content, pricing, promotions, and product listings.
- Monitor site performance, conversion rates, bounce rates, and customer journey.
Product & Content Management
- Upload, update, and maintain the product catalog (Product titles, descriptions, SKUs, sizes, colors, and images).
- Ensure product content reflects brand tone, fashion trends, and SEO best practices.
- Coordinate photoshoots and ensure timely upload of seasonal collections and campaigns.
- Ensure proper categorization and filtering to improve customer navigation.
Sales & Performance Management
- Track daily, weekly, and monthly online sales performance.
- Analyze KPIs such as (Conversion rate, Average order value (AOV), Cart abandonment rate, Sell-through rate).
- Identify opportunities to improve sales and customer engagement.
- Prepare regular performance reports with insights and action plans.
Campaigns & Promotions
- Execute online promotions, discounts, flash sales, and seasonal campaigns.
- Coordinate with Marketing on Digital campaigns (Paid Ads, Email, SMS, Social Media), Product launches, and collections.
- Ensure alignment between online campaigns and in-store promotions (Omnichannel).
Inventory & Fulfillment Coordination
- Coordinate with Supply Chain / Warehouse teams to ensure stock availability online.
- Monitor online stock levels and ensure synchronization with ERP or inventory systems.
- Follow up on order fulfillment, returns, exchanges, and cancellations.
- Identify fast-moving and slow-moving items and share insights with merchandising teams.
Customer Experience & Journey
- Monitor customer feedback, reviews, and complaints related to the online channel.
- Work closely with Customer Service to improve response time and customer satisfaction.
- Optimize checkout process, delivery options, and return experience.
- Propose improvements to UX/UI based on customer behavior and feedback.
Minimum Requirements:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 23 years of experience in E-commerce roles within Fashion / Retail / Lifestyle.
- Proven experience managing an e-commerce platform and online sales operations.
- Experience with fashion collections, seasonality, and fast product turnover is a must.
- Hands-on experience with e-commerce platforms, Shopify is a must.
- Strong understanding of Online merchandising, Fashion retail KPIs, Customer journey & UX
- Knowledge of digital marketing fundamentals (paid ads, email marketing, SEO basics).
- Strong analytical skills and ability to interpret data and reports.
- Proficiency in MS Excel and reporting tools.
