About Point 22
We run paid growth for DTC and local service brands. We want someone to own inbound for our DTC pipeline.
Role
This is not a campaign management role.
Write useful content for DTC founders and marketers. Package it into guides and simple landing pages. Turn attention into leads. Use AI and custom GPTs to work faster. Know enough about Google Ads and Meta to write with credibility.
What you will do
- Publish content for LinkedIn and X. Join DTC groups and communities without spamming.
- Create small assets: checklists, one pagers, short guides, carousels.
- Update copy on landing pages and simple funnels.
- Set up basic lead capture: forms, Calendly, simple email follow ups.
- Track UTMs and keep a short weekly KPI sheet.
- Test topics and channels. Keep what works. Drop what does not.
Outcomes we care about
- Weekly content shipped.
- Replies and DMs from DTC operators.
- Email signups.
- Qualified calls booked.
Must have
- Strong written English. Clear and simple.
- DTC fluency: AOV, MER, ROAS, CAC, LTV.
- PPC knowledge for content (Google Ads or Meta Ads).
- Comfortable with ChatGPT and prompts.
- Canva and basic page builders (Carrd, WordPress, Webflow templates).
- Reliable, organized, responsive.
Nice to have
- Shopify basics.
- Klaviyo basics.
- GA4 and simple GTM checks.
Time and pay
- Part time. About 1520 hours per week.
Application
- if your interested in applying please make sure to fill out this application form: https://docs.google.com/forms/d/e/1FAIpQLScMxh7wGw1vKPV6i8FY-V7rSCKFJQLNa5aRc04fGHyRzTCP2g/viewformusp=header
