Ecommerce Manager

About Izil Beauty

Izil brings pure Moroccan soul to modern beauty rituals, where tradition meets results. Rooted in sacred Moroccan rituals, our products are crafted with rare botanicals and refined by science to deliver proven Moroccan beauty.

As we across markets, we are building a high-performance brand and growth engine powered by strong creative execution, speed, and consistency.

The Role

We are hiring an E-commerce Manager to own and drive Izil's DTC website, across commercial performance, customer journey and data-driven conversion optimisation.

You will be accountable for:

· Revenue delivery

· Profitability

· Conversion performance

· Customer value (AOV, repeat, LTV)

What You Will Own

1. E-commerce P&L Ownership

· Own e-commerce revenue target

· Deliver profitability targets:

· Drive:

o Revenue

o Margin

o Conversion

o AOV

o Repeat purchase

2. Conversion & On-Site Performance

· Own end-to-end website performance:

o Homepage

o Collection/ Activation pages

o PDPs

o Landing pages

· Continuously optimize:

o Conversion rate

o Basket size (AOV)

o Drop-off points

· Work closely with:

o Creative Factory (asset execution)

o Brand team (input alignment)

· Ensure:

o Clear product storytelling

o Strong merchandising logic

o High-performing landing pages

3. CRM & Customer Lifecycle Integration

· Work closely with CRM Lifecycle Lead to:

o Drive repeat purchase

o Increase customer frequency

o Grow customer LTV

· Ensure lifecycle journeys are:

o Integrated into e-commerce experience

o Optimized for conversion

· Track and improve:

o Repeat purchase rate

o Customer retention

o Lifecycle conversion

4. Paid Media & Traffic Efficiency

· Partner with Performance Marketing Lead to:

o Optimize traffic quality, not just volume

o Improve conversion from paid channels

· Ensure:

o Paid traffic lands on optimized experiences

o Content is aligned to conversion logic

· Contribute to achieving Paid media ROI targets

5. Forecasting & Demand Planning Alignment

· Own revenue forecasting accuracy:

· Work closely with:

o Demand Planning

o Brand & Category

What We're Looking For

· 5–8+ years in e-commerce, digital trading, or DTC growth roles

· Strong ownership of revenue and commercial KPIs

· Experience managing e-commerce P&L or trading performance

· Deep understanding of:

o Conversion optimization (CRO)

o Customer journeys

o Online merchandising

· Strong analytical mindset:

o Comfortable with data, dashboards, and forecasting

· Experience in beauty DTC brands preferred

· Experience scaling e-commerce across markets is a plus

Who You Are

· You think in revenue, not traffic

· You prioritize profitability, not just growth

· You are highly commercial and data-driven

· You are obsessed with conversion and customer behavior

· You take ownership and make decisions

You are structured, fast, and outcome-focused