We're hiring an Email & WhatsApp Marketing Specialist to lead and execute our customer communication strategy across both channels. You'll create high-performing campaigns, automated flows, and personalised life-cycle journeys that drive conversions, retention, and customer lifetime value, while collaborating with design, copy, e-commerce, and performance teams to deliver timely, revenue-focused messaging across key touchpoints.
Company Description
METRO BRAZIL is the world's first Brazilian online fashion destination, specialising in luxurious products sourced from the Amazon rain forest. The company offers a wide range of high-quality Brazilian products, crafted with care and delivered directly to customers doorsteps. Known for its commitment to excellence, METRO BRAZIL connects customers worldwide to the finest Brazilian fashion and goods.
Role Description
This is a full-time, on-site role for Email & WhatsApp Marketing Specialist, you will manage and optimise customer communication campaigns across both channels, including promotional campaigns and automated life-cycle flows (welcome, abandon cart, post-purchase, and win-back). You'll segment audiences, personalise messaging, track performance, and collaborate with design, content, and e-commerce teams to drive engagement, conversions, and customer retention.
Key Responsibilities
Campaign Planning & Execution (Email & WhatsApp)
- Plan, build, schedule, and execute weekly and monthly campaigns (promotions, product launches, seasonal activation).
- Own and manage the campaign calendar in alignment with commercial and performance marketing priorities.
- Develop segmented and personalised communications based on customer behaviour, purchase history, and life-cycle stage.
- Ensure all campaigns follow best practices for deliverability, mobile optimisation, and brand consistency.
Automation & Lifecycle Management
- Build, manage, and optimise automated customer journeys, including: Welcome series, Browse abandonment, Cart abandonment, Post-purchase flows (upsell, cross-sell, reorder), Review/UGC requests, Winback & reactivation campaigns, Loyalty/VIP journeys.
- Continuously improve flows to increase conversions, engagement, and retention while reducing churn.
Segmentation & Personalisation
- Create and manage advanced customer segments (RFM, new vs. returning, VIP, high-intent, inactive, category affinity).
- Implement dynamic content and product recommendations to enhance relevance and performance.
- Collaborate with BI/Analytics teams to strengthen data accuracy and targeting strategies.
Performance Tracking & Optimisation
- Monitor and report on key KPIs across Email and WhatsApp, including: Revenue, conversion rate, CTR, open rate, unsubscribe rate, Deliverability metrics (bounce rate, spam complaints), WhatsApp opt-in rate, click-to-purchase rate, response rate.
- Conduct A/B testing (subject lines, content, CTAs, offers, send times, segmentation).
- Deliver monthly performance insights and actionable recommendations for continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, E-commerce, or a related field.
- 35 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within an e-commerce environment.
What we're looking for
- Strong knowledge of email and WhatsApp marketing, including campaigns, automation, segmentation, and deliverability.
- Data-driven mindset with the ability to analyse KPIs and optimise performance.
- High attention to detail across links, tracking, segmentation, and personalisation.
- Fluency in Arabic is mandatory.
- Experience with Klaviyo (or similar ESPs) and WhatsApp Business API tools.
- Familiar with GA4, Shopify, reporting dashboards, and UTM tracking; basic HTML knowledge is a plus.
- Strong campaign/project management skills with a customer-first and commercial mindset.
- Skilled in lifecycle strategy, segmentation, personalisation, copy briefing, A/B testing, and performance optimisation.
We are an equal opportunity employer and welcome applications from all qualified candidates. Only shortlisted candidates will be contacted.
