Job Description
About Weber Shandwick MENAT
We are a leading, full-service, integrated, communications and marketing services agency that delivers industry-defining work and next-generation solutions for brands, businesses and organizations. In the Middle East, North Africa & Turkey (MENAT region), our network comprises a hyper-connected, award-winning network with a presence in 13 cities including Abu Dhabi, Dubai, Kuwait, Doha and Istanbul.
Our team comprises social media experts, digital specialists, creatives, strategists, analysts and PR professionals who believe in the power of collaboration to deliver high-value, high-impact communications and business solutions for our clients. By welcoming outstanding and diverse talents to our team, we complement our sector expertise with specialisms such as content, content production, creative design, creative technology, digital platforms, influencer marketing, integrated media, media relations, social strategy and engagement, strategic planning, and video productions.
Weber Shandwick was honoured as the PRovoke Global Agency of the Decade (2020), PRWeek Global Best Agency in Middle East (2020), PRCA MENA Large Consultancy of the Year (2022, 2021, 2019) and PRCA MENA Digital Team of the Year (2021, 2020). Weber Shandwick was named to Ad Age's Agency A-List in 2020 and Best Places to Work in 2019, in addition to being certified as a Great Place to Work UAE (2022).
What's happening
An amazing opportunity: join a highly creative, multi-disciplined global communications agency
and network. What this means: the opportunity to work on some of the best brands in the world,
the ability to draw on all the resources of a top global networked agency, and the chance to work
in an entrepreneurial environment.
Who do we need
We're looking for a Copywriter / Editor with proven skills when it comes to creating written
content for clients in various sectors, and for different purposes (both external and internal).
You're a strong team player with excellent English writing and communications skills and
possess an ability to translate client needs and develop it into content that meets the related
objective. You are able to do effective online research looking for relevant, recent supporting
data, and have a knack for quickly getting to the core of the main message. You can scan through
long documents and reports to extract what's relevant and repurpose existing approved content
by blending this with the latest data and news. Your work directly impacts the success of PR
campaigns by driving engagement and delivering on KPIs.
What will you be doing
Content Planning And Development
Develop content and generate ideas for content than can drive digital/social media and
PR campaign success
Take a client brief, or help develop a client brief, to develop a range of content
Deliverables
Long-form PR content briefing documents (for media interviews, panel sessions and
fireside chats), Q&A features, perspective pieces, bylines, keynote speeches
Medium-form press releases, bios, speaker session outlines, advertorials
Short-form PR content ad hoc quotes for independent news features and social media
posts, including thought leadership posts on LinkedIn
Take a lead role to ensure that deliverables are met on time
Industry And Market Knowledge
Maintain a high understanding of client's business and work to create a good knowledge
of developments and trends affecting the client's industry
Account Team Management
Contribute guidance and ideas for the account teams to implement and develop client
work
What do you need to apply for this role
Minimum 5+ years of experience, preferably with a reputed communications agency.
Strong English Content Mandatory.
Well-rounded communication skills, a strong ability to write both short and long form
content
Agency background preferred.
