Job Description
Admissions & Parent Engagement
- Meet with prospective parents to explain the school's admission procedures, curriculum, fee structure, and GEMS services (Ambassador program, FAB Credit card, GEMS Rewards, etc).
- Guide families through the entire admissions journey, ensuring a positive, transparent, and responsive experience.
- Maintain up-to-date knowledge of assigned school's programmes, values, and unique differentiators to effectively promote its strengths.
Pipeline Management & Conversion
- Support Admissions officers manage admissions pipeline of leads and opportunities in alignment with established SLAs.
- Ensure timely follow-up with all prospective families, maintaining consistent communication to support engagement and conversion.
- Liaise closely with the SLT to secure prompt feedback on assessments and applications, maintaining a high conversion rate and quick turnaround time.
Achievement of retention targets in line with set KPI's
Reporting & Analysis
- Prepare and share timely reports with Sales Operations Manager, on enrolment progress, projections, and key performance indicators across assigned schools.
- Provide insights on parent feedback and Lead Quality to Sales Operations Manager and Marketing Manager.
- Share competitor insights regularly with the Sales Operations Manager and Principal to support informed decision-making and positioning strategies.
Achievement of performance management targets in line with set KPI's
Market Awareness & Competitor Intelligence
- Supports the Sales Operations Managers on the ground recourse by gathering information from parents and community interactions about competitors offerings, promotions, and reputation.
- Share competitor insights regularly with the Sales Operations Manager and Principal to support informed decision-making and positioning strategies.
- Conduct mystery visits to assigned schools to provide feedback aligned with the above.
Achievement of data quality improvement targets in line with set KPI's
Retention & Cross-Sell
- Support retention initiatives by identifying at-risk families early and escalating feedback to Sales Operation Manager and Principal (through NPS scores, TCs, Re-enrolment intentions).
- Lead cross-sell opportunities by informing families about suitable sister schools and programmes within the cluster/GEMS network.
Skills
Solid time management skills
Ability to multi-task and cope with peaks of demand
Advanced user of Microsoft Office and able to utilise technology well to present facts to the management.
Able to manage a diverse team's performance and relationships.
Analytical Thinking
GEMS Education is committed to safeguarding and promoting the welfare of all of its students and staff. A UK-enhanced DBS or equivalent police check is a pre-requisite for all appointments. 
