Overview:
Sobha Realty is seeking a motivated and strategic senior executive to join our Channel/Trade Marketing team. This position will support the Channel Marketing Manager in driving impactful marketing initiatives that support our network of channel partners and foster strong, long-lasting relationships. With at least two years of experience working in a Trade Marketing/Retailer Marketing/Channel Marketing would be an ideal candidate will bring insights into effective channel partner engagement and customer loyalty, further solidifying Sobha as the number one real estate brand in Dubai.
Key Responsibilities:
Channel Partner Engagement & Support:
- Build and maintain strong, collaborative relationships with channel partners to ensure they receive the tools, resources, and support necessary to drive sales.
- Assist in creating and executing strategies that delight channel partners and their customers, enhancing Sobha's market position.
- Leverage experience in brokerage and loyalty programs to develop tailored strategies that increase partner engagement and loyalty.
Marketing & Sales Support:
- Work with internal teams to provide end-to-end marketing support to channel partners, including product training, creative assets, and brand guidelines.
- Oversee the timely delivery of marketing materials and ensure alignment with Sobha's brand standards.
- Manage the distribution of collateral, presentations, and other sales support tools to maximize impact in the market.
- Develop crowd pulling strategies at events like Open houses and roadshows.
Digital Marketing Initiatives:
- Contribute to the development and execution of digital marketing strategies, such as social media, SEO, and email marketing to our channel partners to increase Sobha's digital presence and visibility.
- Collaborate with the digital marketing team to ensure alignment of online content with both brand goals and the needs of channel partners.
- Track and analyse digital campaign performance, providing recommendations for optimization.
Strategic Development & Execution:
- Assist in the creation and implementation of marketing strategies that drive channel partner success and foster brand loyalty.
- Design and implement Incentive Programs (IPs) that motivate channel partners, driving both sales growth and loyalty.
- Monitor key metrics and performance indicators to evaluate the effectiveness of marketing initiatives and adjust strategies accordingly.
Brand Awareness & Promotion:
- Support the creation and execution of campaigns that enhance Sobha's brand visibility across both traditional and digital channels across our wide range of channel partners
- Help manage and optimize Sobha's brand presence through targeted marketing efforts, including online campaigns and events.
- Ensure a consistent and compelling brand message is communicated to both internal teams and external partners.
- Create a brand guideline bible for channel partners to ensure that they have the right information while representing the brand.
Operational Excellence:
- Help maintain accurate records of marketing activities, assets, and budgets.
- Provide timely updates on campaign performance, partner feedback, and marketing effectiveness.
- Collaborate with cross-functional teams to ensure seamless execution of marketing strategies and alignment with business goals.
Qualifications & Skills:
- Master's or bachelor's degree in marketing, Business, or a related field.
- Minimum of 2 years of experience in brokerage and loyalty, ideally within real estate or a related industry.
- Strong understanding of channel marketing and partner relationship management.
- Proficiency in digital marketing tools, including Google Analytics, social media platforms, and email marketing tools.
- Experience in managing loyalty programs and customer retention strategies.
- Experience in hosting VIP events for small and big groups.
- Excellent communication, project management, and organizational skills.
- Ability to think strategically while also executing at a detailed, operational level.
- Proficient in Microsoft Office Suite and marketing software.
Why Join Sobha Realty
At Sobha Realty, you will be part of a prestigious and growing brand in Dubai's luxury real estate market. This role offers an opportunity to directly impact the success of our channel partners and play a key role in the execution of innovative marketing initiatives. If you're passionate about real estate, marketing, and building long-term relationships, this is the ideal opportunity for you.
