JOB DESCRIPTION - EXECUTIVE INTEGRATED PLANNING
People
The Executive works as part of the Integrated Planning Team in a general operations role which traverses both the planning and buying disciplines for client accounts and has primary responsibility for the day-to-day media administrative functions.
Product, Planning, and Pitching
- To learn the basics of media planning & buying in addition to using basic tools & relevant software
- Input media plans schedules.
- Update Client plans on Excel
- Amend media schedules under supervision of Media Supervisor
- Use basic software including (Statex, XPlan, Zplan, TGI, VD, Ipsos, Synthesio, Social Baker, according to each market needs)
- Software monitoring & media evaluation studies (Readership, print, radio, digital, social media, listenership)
- Preparing the monthly competitive reports for the clients
- Maintain records - client data, media opportunities presented, rate cards, TV grids
- Monitor & prepare material specification lists for production
- Monitoring & ensuring booking instructions are dispatched Daily monitoring and reporting of advertising in different media
- Monitor & prepare Material for dispatch
- Be proficient at Excel and PowerPoint
- Able to use basic formulas in Excel
- Able to add features and designs to ppt presentations
- Assist in basic print, outdoor, radio plan
- Perform other operational and coordination elements that the team require
- Check all schedules prepared by the Operations team
- Contribute to innovation idea generation
- Proactive media monitoring including store visits
- Assist in new big pitches of the agency
- Media support across all media including digital and basic understanding of digital platforms
