Employer Overview
A global fashion and luxury consultancy supporting retailers, brands, and emerging designers across multiple markets. The company provides end-to-end strategic guidance, from product development and branding to retail operations, marketing, and digital growth. It empowers startups, established brands, and retailers to optimize their creative, commercial, and omni-channel strategies.
Job Summary
The Fashion Content Creator & Social Media Strategist is responsible for producing high-quality fashion content and developing digital strategies that elevate brand visibility, engagement, and storytelling. The role blends creativity with data-driven insights to shape content direction, manage social platforms, and ensure alignment with brand identity across all channels.
Key Responsibilities
Content Creation
- Produce reels, short videos, styling content, and product-focused visuals.
- Script, film, edit, and develop creative concepts, moodboards, and storyboards.
- Create and maintain detailed monthly content calendars.
- Ensure a visually cohesive and on-brand grid aesthetic.
Social Media Strategy
- Collaborate with the Marketing Strategist to support monthly and seasonal content strategies.
- Identify trending formats, platform updates, and new content opportunities.
- Translate strategic direction into actionable content plans.
Social Media Management
- Manage posting schedules, captions, platform optimization, and daily uploads.
- Handle community management, including comments and direct messages.
- Maintain a consistent brand tone and visual identity across all platforms.
Creative Direction
- Support campaigns, lookbooks, editorials, and e-commerce photoshoots.
- Prepare shot lists and direct content capture on set.
Campaigns & Events
- Develop digital campaign assets, teasers, and promotional visuals.
- Capture and produce live event coverage, behind-the-scenes content, and pop-up activations.
- Create recap reels and storytelling edits for campaigns and events.
Collaboration
- Work closely with Marketing Strategists, Account Managers, Creative, Styling, and Design teams.
- Ensure all content supports the brand narrative and product storytelling.
Performance Tracking
- Monitor and analyze monthly social media metrics.
- Prepare performance reports with insights and recommendations.
- Optimize content direction based on data and platform performance.
Qualifications:
- Bachelor's degree in Marketing or a related field.
- Additional fashion-specific courses in Content Creation, Styling, or Digital Marketing are an advantage.
- Minimum 2 years of hands-on social media content creation experience within fashion, beauty, lifestyle, or premium consumer brands.
- Digital marketing agencies handling fashion/beauty accounts
- Strong experience in shoot production, reels creation, UGC-style content, and digital campaigns is essential.
- Highly creative with a strong eye for aesthetics and visual detail.
- Strong storytelling ability and understanding of brand tone.
- Confident, well-presented, and solution-oriented, especially during shoots or events.
- Skilled in reel editing, short-form video production, and storyboarding.
- Proficient in tools such as CapCut, Canva, Adobe Premiere, VN, or Final Cut.
- Strong understanding of Instagram, TikTok, Pinterest, and platform best practices.
- Capable of creating moodboards, grid layouts, and creative direction decks.
- Competent in both phone and basic camera operation for content capture.
- Ability to measure and interpret social performance analytics.
- Basic understanding of fashion styling and product-focused content framing.
- Google Workspace (Docs, Sheets, Drive).
- Familiarity with social media scheduling tools; media buying tools are a plus.
- Fluent English (spoken and written).
- Ability to conceptualize creative ideas and translate them into polished content.
- Ability to adapt quickly to brand needs, trends, and platform changes.
